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| Job Specific Groups |
| Marketing Council |
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| Chairman: |
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Doug Zoerb, BOMAG Americas
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| Vice Chairman: |
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Sharon Holling, Caterpillar Inc.
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| Marketing Council |
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Mission
The Marketing Council (MC) provides bottom-line marketing strategy and planning information, ideas and resources to
help marketing and communications professionals increase their effectiveness and maximize the investment of their
company's marketing dollars.
Council Activities
The Marketing Council is targeted to construction marketing professionals with job responsibilities covering product
marketing, marketing management, advertising, public relations, promotion, exhibit planning and related communication
areas. Advertising and PR agencies of member companies may also participate in the Council.
MC sponsors a major industry seminar annually, which help members stay
up-to-date on the latest tools, ideas and strategies for effectively promoting their companies, products and
services. These popular programs are of particular value to companies with limited internal staffs and for managers
handling several job responsibilities.
AEM Staff Contact Pat Monroe (414) 298-4123
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