Light Equipment Group   Meeting Agendas   Meeting Minutes

Product Focus

The Light Equipment Group (LEG) provides services geared to manufacturers of hand-held, walk-behind or portable construction equipment.

Mission

This bureau provides a manufacturers' voice for dialog and interaction with distributors as well as other customer groups in the light equipment market channel.

Bureau Activities

In 1997, LEG sponsored the industry's first warranty policy survey, and presented the results at a seminar in November, 1997 -- in conjunction with the AEM Annual Meeting.

LEG also sponsored a special product-specific pavilion at Expoconstruccion '98, held in Mexico City in February, 1998.

In 1999, LEG developed a sales college in partnership with Indian River Consulting Group (IRCG) to help sales people better listen to their customers, manage conflict, time and territory.

Product-specific subgroups within LEG will focus on standards, safety, environmental, electronics and statistical issues, among others.

AEM Staff Contact
Heide Kraus
414-298-4143