Publications in Construction and Agriculture   Meeting Agendas   Meeting Minutes

Product Focus

Publications in Construction and Agriculture (PICA) is a forum organized by senior publishing and editorial representatives from equipment-related media worldwide.

In 1997 PICA approved its bylaws as the Publications in Construction Association and agreed to operate as a product-specific subgroup under the auspices of AEM.

In 2004 the PICA changed its name to Publications in Construction and Agriculture to reflect its broader scope.

Mission

Publications play a major role in bringing together the various segments of the industry -- providing independent research to give manufacturers an avenue to reach their marketplace as well as giving purchasers, specifiers and other end-users the latest information on new products and services. They also provide a major voice in promoting issues that have a direct impact on the interests and well being of the entire off-road equipment industry, such as infrastructure renewal.

Through PICA, industry publications can work together to become a better proactive force.

PICA aims to establish and maintain consistent and uniformly high standards of interaction and communications between trade media, companies and other organizations affecting the off-road equipment industry.

Bureau Activities

PICA programs include:

• A "Measures of Success" marketing awards program recognizing off-road equipment marketing communications excellence,
• Publicity and editorial guidelines to assist manufacturers (such as media releases, press conferences and press events, submission of photographic materials, etc.),
• Voluntary guidelines for editors and publishers to help ensure that the difference between advertising and editorial content is obvious to readers and that there is no advertiser influence or pressure on editorial independence,
• Building awareness among manufacturers on effective use of advertising and other publication services,
• Market trends and benchmarking surveys, and
• Directory of Members with editorial and advertising contacts plus publication technical specifications and publication marketing resources.
• A variety of marketing resources also available from PICA members.

AEM Staff Contact
Patricia Monroe
414-298-4123