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| Product Specific Groups |
| Publications In Construction and Agriculture |
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| Chairman: |
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David Davel, Cygnus Business Media
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| Vice Chairman: |
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Dan Tidwell, Randall-Reilly Publishing
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| Publications in Construction and Agriculture |
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Product Focus
Publications in Construction and Agriculture (PICA) is a forum organized by senior publishing and editorial
representatives from equipment-related media worldwide.
In 1997 PICA approved its bylaws as the Publications in Construction Association and agreed to operate as a product-specific subgroup under the auspices of AEM.
In 2004 the PICA changed its name to Publications in Construction and Agriculture to reflect its broader scope.
Mission
Publications play a major role in bringing together the various segments of the industry -- providing independent
research to give manufacturers an avenue to reach their marketplace as well as giving purchasers, specifiers and
other end-users the latest information on new products and services. They also provide a major voice in promoting
issues that have a direct impact on the interests and well being of the entire off-road equipment industry, such
as infrastructure renewal.
Through PICA, industry publications can work together to become a better proactive force.
PICA aims to establish and maintain consistent and uniformly high standards of interaction and communications between
trade media, companies and other organizations affecting the off-road equipment industry.
Bureau Activities
PICA programs include:
AEM Staff Contact Patricia Monroe 414-298-4123
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