| Sunday, May 18, 2008 |
| 5:30-7 p.m. |
Welcome Reception, Alexander's 23rd Floor |
| Monday, May 19, 2008 |
| 7-8 a.m. |
Continental Breakfast, Plaza Foyer |
| 8-8:15 a.m. |
Welcome Remarks |
Kris Flitcroft, Cygnus Business Media |
| 8:15-9:15 a.m. |
Market Quake 2020 |
Thomas Winninger, Market Strategist |
| 9:15-9:45 a.m. |
Break |
| 9:45-10:30 a.m. |
Marketing to Generations |
Melissa Abbott, Hartman Group/Tinderbox |
| 10:30-11:45 a.m. |
Marketing to Cultures within North America |
Jorge Estrada, Leadership Coaching International, Frank Lopez, VolvoRents |
| 11:45-1 p.m. |
Lunch, Broadway |
| 1-1:45 p.m. |
Product to Market Faster-with Increased Quality |
Roger Bjorklund, Leatherman Tool Group |
| 1:45-2:15 p.m. |
Break |
| 2:15-5:30 p.m. |
Team Building in Portland (GoGame) |
| Tuesday, May 20, 2008 |
| 7-8 a.m. |
Continental Breakfast, Plaza Foyer |
| 8-8:10 a.m. |
Opening Remarks |
Kris Flitcroft, Cygnus Business Media |
| 8:10-9 a.m. |
Customer Message Management |
Tim Riesterer, CMM |
| 9-9:30 a.m. |
Break |
| 9:30-10:30 a.m. |
Future Tense Roundtables |
| 10:30-Noon |
Proven Methods + New Technologies = Sales Ready Leads |
John Coe, Sales & Marketing Institute |
| Noon-1:15 p.m. |
Lunch, Broadway |
| 1:15-2:15 p.m. |
Environmental Marketing |
Sue Hall, Climate Neutral Business Network |
| 2:15-2:45 p.m. |
Break |
| 2:45-3:30 p.m. |
Global Markets Checklist |
Richard Christman, Giant Partners |
| 3:30-4:30 p.m. |
Case studies on global marketing |
Dan Pizzuto, Esco Corporation
Stephanie Bussey, Caterpillar |
| 6:30 p.m. |
PICA Measures of Success Awards
Portland Classical Chinese Garden |
