| Sunday, September 08, 2002 |
| 4 - 5 p.m. |
MCC Executive Committee Meeting |
| 5 - 6:30 p.m. |
Welcome Reception, Poolside |
| Monday, September 09, 2002 |
| 8:30 a.m. |
Welcome Remarks |
Ken Snover, IR Company |
| 8:45 - 9:45 a.m. |
Top-Down Communications Strategy |
David Woods, Ditch Witch |
| 9:45 - 10 a.m. |
Break |
| 10 - 11:30 a.m. |
Manufacturers Best Practices |
|
Direct Mail Works |
Deanne Casey, Safway Formwork Systems |
|
Tips & Tools to Reach Customers Faster |
Mike Bunch, Link Belt Construction Equipment |
|
TBA |
TBA |
| 11:30 a.m. - 1 p.m. |
Lunch |
| 1 - 1:45 p.m. |
Loyalty Program for Rentals/Dealers |
Chuck Miller, Sunbelt Rentals |
| 1:45 - 2 p.m. |
Break |
| 2 - 3:30 p.m. |
It Takes a Team to Make a Great Chile Salsa Xtreme Chile (Group Marketing Activity) |
Jordan Ayan, Create-It! Inc. |
| 4:30 - 7 p.m. |
Xtreme Chile Salsa Presentations/Reception, La Case Sena Restaurant |
| Tuesday, September 10, 2002 |
| 8:30 a.m. |
Opening Remarks |
Ken Snover, IR Company |
| 8:45 - 9:45 a.m. |
Technology Changes Traditional Marketing |
Jordan Ayan, Create-It! Inc. |
| 9:45 - 10 a.m. |
Break |
| 10 - 11:15 a.m. |
Relationships and Strategic Database Management |
Kathy Reissig, Stone Construction Equipment
Steve Meinzen, John Deere |
| 11:15 a.m. - Noon |
Lose Your Wallet, Lose Your Mind: Xtreme Travel |
Ann Hillerman, travel columnist and author of Insiders Guide to Santa Fe |
| Noon - 1:30 p.m. |
Lunch |
| 1:30 - 2:15 p.m. |
PR Relationships and Measurement |
Jeff White, Two Rivers Marketing Group |
| 2:15 - 2:30 p.m. |
Break |
| 2:30 - 3:15 p.m. |
Manufacturer to Dealer Communications |
Billie Fox, IR Company
Judy Anderson, Anderson Equipment |
| 3:15 - 4:15 p.m. |
The Difference is in the Branding |
Chuck Hutchinson, Bil-Jax Scaffolding
Dan Hellige, Caterpillar |
| 5:30 - 7 p.m. |
PICA Awards, Georgia O'Keeffe Museum |
