| Sunday, October 05, 2003 |
| 5 - 6:30 p.m. |
Welcome Reception, West Terrace |
| Monday, October 06, 2003 |
| 8 a.m. |
Welcome Remarks |
Brian Barlow, Barlow Marketing |
| 8:20 - 9:45 a.m. |
If Customers are the Focus, Does Your Marketing Reflect It? |
Paul Wang, Northwestern University |
| 9:45 - 10:15 a.m. |
Break |
| 10:15 - 10:45 a.m. |
Computers, Cell Phones, Internet and the Jetsons |
Alexander Purdy, Editor Virginia Gazette |
| 10:45 - Noon |
If Customers are the Focus, Does Your Data Reflect It? |
Paul Wang
Melissa Gauger, CNH
TR Kunesh, Somero Enterprises |
| Noon - 1:15 p.m. |
Lunch, West Terrace |
| 1:15 - 2:15 p.m. |
Roundtable discussions on Customer Segmentation |
| 2:15 - 2:30 p.m. |
Break |
| 2:30 - 4:30 p.m. |
Team activity in Colonial Williamsburg |
| 5 - 7 p.m. |
Reception and team presentations, Shield's Tavern, Back Patio |
| Tuesday, October 07, 2003 |
| 7 a.m. |
AEM Marketing Council Executive Committee Meeting, Auditorium Foyer |
| 8 a.m. |
Opening Remarks |
Brian Barlow, Barlow Marketing |
| 8:15 - 9:15 a.m. |
Marketing in Tough Times |
Camille Keith, Southwest Airlines |
| 9:15 - 9:45 a.m. |
Break |
| 9:45 - 11 a.m. |
Effective Communications with Dealers/Distributors |
Matt Di Iorio, AED (Moderator)
Lamar Light, Groff Tractor & Equipment
James Price, Valley Supply & Equipment
Ray Koenig, Koenig Equipment |
| 11 a.m. - Noon |
Using Technology Effectively to Reach Customers |
Ethan Zoubek, Conduit Internet Technologies |
| Noon - 1:30 p.m. |
Lunch |
| 1:30 - 2:15 p.m. |
PR Is More than Newsworthy News Releases |
Sharon Holling, Caterpillar (2002 PICA PR Person of the Year) |
| 2:15 - 2:45 p.m. |
Break |
| 2:45 - 4:15 p.m. |
Measuring the Return on Objectives for Your Marketing Activities |
Lynn Balinas, Charleston/Orwig
Rich Erschik, Leads to Sales |
| 5:30 - 7 p.m. |
PICA Measures of Success Awards, Colonial Williamsburg Inn, East Lounge at Queen's Garden |
