| Sunday, August 22, 2004 |
| 2 - 4 p.m. |
Publications in Construction Association meeting |
| 5:30 - 7 p.m. |
Welcome Reception |
| Monday, August 23, 2004 |
| 7 - 8 a.m. |
Continental Breakfast |
| 8 a.m. |
Welcome Remarks |
Brian Barlow, Barlow Marketing |
| 8:20 - 9:30 a.m. |
Using Distribution Channels to Meet Customer Needs |
Bill Coulter, Richmark Group
Rob Kolb, WestfaliaSurge |
| 9:30 - 10 a.m. |
Break |
| 10 - 11:45 a.m. |
Tactical Tools to Meet Channel Challenges |
Lee Ann Miller, Jackson Group |
| 11:45 a.m. - 1 p.m. |
Lunch |
| 1 - 1:45 p.m. |
Channel Management for Customer Satisfaction |
Dan Ariens, Ariens Company |
| 1:45 - 2:30 p.m. |
From Setup to Analysis: ABC's of Successful Focus Groups |
Jack Martin, J. Fitzgerald Group |
| 2:30 - 2:45 p.m. |
Break |
| 2:45 - 6:30 p.m. |
Team activity. Reception & lobster bake to follow |
| Tuesday, August 24, 2004 |
| 7 - 8 a.m. |
Continental Breakfast |
| 7 - 8 a.m. |
Marketing Council Executive Committee Meeting |
| 8 a.m. |
Opening Remarks |
Brian Barlow |
| 8:15 - 9:45 a.m. |
Brand Architecture Ensures Success |
Bob Segal, Frank Lynn & Associates, and Brian O'Donnell, Electrolux |
| 9:45 -10:15 a.m. |
Break |
| 10:15 -10:45 a.m. |
CONEXPO-CON/AGG '05 Update |
Ken Snover, Show Management Services, and Chuck Frey, AEM |
| 10:45 - 11:45 a.m. |
Marketing Techniques for the Savvy Marketer |
Joseph Hice, Segway LLC |
| 11:45 a.m. - 1 p.m. |
Lunch |
| 1 - 2 p.m. |
Best Practices in Tradeshow Booth Design |
Errol Ahearn, Exhibitgroup/Giltspur-Boston |
| 2 - 2:30 p.m. |
Break |
| 2:30 - 4 p.m. |
Getting the Most from Your Trade Show Leads |
Rich Erschik, Leads to Sales
Dave Schwartz, Equipment Data Associates
Jerry Muller, Benchmark, The Marketing Co. |
| 5:30 - 7:30 p.m. |
PICA Measures of Success Awards - Portland Harbor Hotel |
