All sessions will take place in the Centennial Ballroom unless otherwise specified
| Sunday, May 15, 2005 |
| 5:30-7 pm |
Welcome Reception, Cheyenne Courtyard |
| Monday, May 16, 2005 |
| 7-8 am |
Continental Breakfast, Centennial Foyer |
| 8-8:15 am |
Welcome Remarks |
Kathy Reissig, Stone Construction Equipment |
| 8:15-9 am |
Rocky Mountain ROI Opening Keynote |
Ruth Ann Hattori, InnovationNetwork |
| 9-9:30 am |
Break |
| 9:30-10:30 am |
Return on Marketing Investment: The Overview |
Sami Jajeh, DemandG |
| 10:30-11:15 am |
ROI: Direct Mail |
Preston Fay, technekes LLC |
| 11:15-Noon |
ROI: Advertising |
Claudia Flowers, American Business Media |
| Noon-1:15 pm |
Lunch, Mountain View Dining Room |
| 1:15-2 pm |
ROI: Channel Management |
David Baxter, JLG Industries |
| 2-2:30 pm |
Break |
| 2:30-4:30 pm |
Orienteering Team Building Activity followed by |
| 4:30-6:30 pm |
Reception, Club Party Complex (on property) |
| Tuesday, May 17, 2005 |
| 7-8 am |
Continental Breakfast, Centennial Foyer |
| 8-8:15 am |
Opening Remarks |
Kathy Reissig |
| 8:15-9:15 am |
E-business Meeting Customer Needs |
Dennis Morgan, Deere & Company, and
David Benson, Krause Corporation |
| 9:15-9:45 am |
Break |
| 9:45-10:45 am |
ROI: Content Management |
Matt Gorniak, BigMachines, and
Tracy Kiser, Cummins |
| 10:45 am-Noon |
ROI: Customer Relationship Management |
Stephanie Bussey, Caterpillar, and
Matthew Hendry, Deere & Company |
| Noon-1:30 pm |
Lunch with special award PICA PR Person of the Year, Mountain View Dining Room |
| 1:30-3:30 pm |
Technology ROI |
Jordan Ayan, Create-It! |
| 3:30 pm |
Seminar concludes |
Kathy Reissig |
| 4:30 pm |
Buses available to/from downtown Colorado Springs (optional) |
Please call Wanda Larsen at 414-298-4135.
