All sessions held in Calvert Ballroom unless otherwise noted.
| Sunday, June 04, 2006 |
| 5:30-7 pm |
Welcome Reception, The Mezzanine |
| Monday, June 05, 2006 |
| 7-8 am |
Continental Breakfast |
| 8 am |
Welcome Remarks |
Kathy Reissig, Stone Construction Equipment |
| 8:15-9 am |
Opening Keynote |
Jim Czuprynski, Caterpillar Inc. |
| 9-9:30 am |
Break |
| 9:30-11:15 am |
Dealer Marketers/Branders: What's the Message?
(Panel presentation) |
Tom Yohe, Hoober Inc.
Michael Finn, Central Power
Tom Logan, McClung-Logan Equipment Co.
Moderator: Jim Czuprynski |
| 11:15-11:45 am |
Benchmarking CONEXPO-CON/AGG and IFPE '08 Exhibitor Needs |
Doug Zoerb, Bomag Americas
Merilee Hunt, Liebherr Construction Equipment |
| 11:30-11:45 am |
Benchmarking CONEXPO-CON/AGG '08 Exhibitor Needs |
Kris Flitcroft, Cygnus Publishing |
| 11:45 am-1 pm |
Lunch, Lord Baltimore Grill |
| 1-2 pm |
Econometrics and Measuring Results |
Huw Griffiths, OMD Metrics |
| 2-2:15 pm |
Take Me Out to the Ballgame Competition of Song |
Voice to Beat: Bruce Farrar, Cummins Inc. |
| 2:15-2:45 pm |
Break |
| 2:45-3:45 pm |
Is Your Website Driving Sales--or Costing You Sales? |
Jeffrey Eisenberg, Future Now Inc. |
| 5-7 pm |
Take Me Out to the Marketplace Networking Event
Oriole Park Bull Pen at Camden Yards |
| 7-9:30 pm |
Baltimore Orioles vs. Toronto Blue Jays (optional)
Pick up tickets for bullpen event and game before leaving the hotel! |
| Tuesday, June 06, 2006 |
| 7-8 am |
Continental Breakfast |
| 8 am |
Opening Remarks |
Kathy Reissig |
| 8:15-9:30 am |
Analytics--Reaching Out to Customers |
Brian Goonan, Inforte |
| 9:30-10 am |
Break |
| 10-11:15 am |
Marketing to Channels: What Works!
(Panel presentation) |
Kurt Andrews, Ditch Witch
Daniel Leffel, eBay Construction
Randy Stevens, E-Z Drill
Moderator: Michael Barr, QDI Strategies |
| 11:15 am-Noon |
E-Marketing: What's New? What's Legal? |
Direct Marketing Association |
| Noon-1:15 pm |
Lunch, Lord Baltimore Grill |
| 1:15-2:15 pm |
Driving Design--What Makes It Work!
(Panel presentation) |
Eric Neitzke, Ingersoll Rand
Cade Verner, Volvo Construction
Denise Stoppleworth, Promersberger Co.
Greg Nickerson, Bader Rutter & Associates
Moderator: Willie Vogt, Farm Progress |
| 2:15-2:45 pm |
Break |
| 2:45-3:30 pm |
Out of the Box Marketing |
Mark Badger, Legacy Entertainment Services |
| 5:30-7 pm |
PICA Measures of Success Marketing Awards
USS Constellation Museum |
Please call Laura Schroeder at 414-298-4179.
