| Monday, May 14, 2007 |
| 5:30 - 7p.m. |
Welcome Reception, Pool Deck, Third Floor |
| Tuesday, May 15, 2007 |
| 7 - 8 a.m. |
Continental Breakfast, Foyer |
| 8 a.m. |
Seminar Welcome |
Kris Flitcroft, Cygnus Business Media |
| 8:10 - 9:30 a.m. |
The Importance of Strategic Marketing |
Don Peppers, Peppers and Rogers Group |
| 9:30 - 10:00 a.m. |
Break |
| 10:00 - 11 a.m. |
The Power of Integration |
Tom Bligh, Genie Industries |
| 11-11:30 a.m. |
Resources to Implement Strategic Tactics: PICA |
Dave Davel, Cygnus Business Media |
| 11:30 - 1 p.m. |
Lunch |
| 1 - 2:15 p.m. |
Strategic Tactics I: Product Launch |
Wade Porter, Caterpillar Mining & Construction Equipment Division; Terri Barry, Miller Electric; Erik Arvesen, Trimble; Michael Barr, QDI Strategies, Moderator |
| 2:15 - 2:45 p.m. |
Break |
| 2:45- 4:15 p.m. |
Strategic Tactics II: Technology |
Jordan Ayan, Create-It! Inc. |
| 5:30 - 7 p.m. |
PICA Measures of Success Awards Reception |
| Wednesday, May 16, 2007 |
| 7 - 8 a.m. |
Continental Breakfast |
| 8:00 a.m. |
Opening Remarks |
Kris Flitcroft |
| 8:10 - 9:30 a.m. |
Strategic Tactics III: Tradeshows |
John Goette, Monsanto; Jessica Held, Vermeer; Cade Verner, Volvo; Steve Miller, Moderator |
| 9:30 - 10 a.m. |
Break |
| 10 - 10:45 a.m. |
The Power of Integration (closing thoughts) |
Tom Bligh, Genie Industries |
| 10:45 a.m. |
Seminar conclusion |
Kris Flitcroft, Cygnus Publishing |
