| Sunday, May 17, 2009 |
| 5:30 - 7:00 p.m. |
Welcome Reception |
| Monday, May 18, 2009 |
| 7:00 - 8:00 a.m. |
Breakfast |
| 8:00 - 8:15 a.m. |
Welcome Remarks |
Doug Zoerb, Bomag Americas |
| 8:15 - 9:15 a.m. |
Tools:Innovation and Creativity |
Tom Koulopoulos, Delphi Group |
| 9:15 - 9:45 a.m. |
Break |
| 9:45 - 10:45 a.m. |
Tools:Creative Brief |
Kevin Lentz, Performance Marketing |
| 10:45 - 11:45 a.m. |
Tools:Public Relations Strategies (Panel) |
Jeff White, Two Rivers Marketing, Jeri Briegge, Charles Machine Works
Sharon Holling, Caterpillar, Inc.
Winston Leonard, Volvo Construction
Doug Zoerb, Bomag Americas
Jean Hiller, Two Rivers Marketing
Rick Zettler, Z-Comm |
| 11:45 - 1:00 p.m. |
Lunch |
| 1:00 - 2:15 p.m. |
Crisis Management |
Gerard Braud, Braud Communications |
| 2:15 - 2:45 p.m. |
Break |
| 2:45 - 6:00 p.m. |
"The Apprentice" (teambuilding) |
| Tuesday, May 19, 2009 |
| 7:00 - 8:00 a.m. |
Breakfast |
| 8:00 - 8:15 a.m. |
Opening Remarks |
Doug Zoerb, Bomag Americas |
| 8:15 - 9:15 a.m. |
Customer Message Management |
Tim Riesterer, CMM |
| 9:15 - 9:45 a.m. |
Break |
| 9:45 - 10:30 a.m. |
Tools: Electronic |
Michael Newman, Randall-Rielly
Shannon Darmody, Construction Equipment Magazine |
| 10:30 - 12:00 p.m. |
Conversation that Matters:Roundtables |
| 12:00 - 1:15 p.m. |
Lunch |
| 1:15 - 2:15 p.m. |
Marketing Sustainability |
TBA |
| 2:15 - 2:45 p.m. |
Break |
| 2:45 - 3:30 p.m. |
Voice of the Customer |
David Nicoll, Caterpillar, Inc. |
| 3:30 - 4:30 p.m. |
Are You Ready for the Upturn? |
Tim Riesterer, CMM |
| 5:30 - 7:00 p.m. |
PICA Reception |
