Conferences
High Performance Sales College
June 19-20, 2012
Sheraton Brookfield Hotel | Brookfield, WI
This highly successful AEM Sales College delivers hard-hitting content about becoming more efficient, understanding your customers’ bottom line and identifying solutions to meet customers’ needs. It was created for District Managers who sell equipment and was designed to teach them to better manage their territories, maintain and enhance current relationships, and increase profit margins.
Is your sales and marketing team playing to win... or playing just to not lose?
In this program, facilitated by Ron Black of The Mentor Group, you'll see the latest research on business-to-business buying behaviors, the long-term trends that are changing the way your customers think, and what sales and marketing professionals can do to take advantage of these opportunities. Tune up your sales and marketing strategies, systems, and tactics and build market share in today's rapidly changing, challenging, and abundant environment. Ron understands the equipment industry, distribution patterns and working with dealers. He will provide tools and information that will drive territory managers to the core of customers' needs.
Topics
The New Economy–What Has Changed and Why it's Important
- Uncertainty and Volatility: the New Norm?
- How Complexity and Change Creates Opportunities
- The Changing Roles of Sales and Marketing Professionals
- Dealing with the Trends of Mass Customization
- Leveraging the Planet Shrinkage Trend
- Making Fear and Uncertainty an Ally
Territory Domination Skills
Share
Today's Sales and Marketing “A” Player
- 360 Degree Professional Effectiveness
- Service as Expertise (Knowledge) in Action
- High-Performance Sales Pro Competencies
- C2 Selling: Serving the Customer's Customer
- Plans, Forecasts, and Budgets – Three Essential Tools
- Secrets of Marketing Communications in an Ultra-Busy World
- Tuning Up Your Sales Performance with Volume, Velocity, and Value
You won’t regret these two full days out of your territory—they’ll be time well spent. Included in this program is intensive education, a curriculum binder, two continental breakfasts, two lunches and networking breaks.
Other High Performance Sales Colleges
September 12-13, 2011
Stoney Creek Inn & Conference Center | Moline, IL
June 13-14, 2011
Four Points by Sheraton | Chicago/O'Hare, IL
September 13-14, 2010
Sheraton Milwaukee Brookfield Hotel | Brookfield, WI, US
Questions?
Program Content
Helen Horner
Meetings & Education Programs Coordinator | 414-298-4179
Conference Registration
Tricia Mallett
Registration Coordinator | 414-298-4156
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