Association of Equipment Manufacturers



AEM offers a variety of education via our pre-recorded webcasts. Download and listen to them any time. View all recorded webcasts that are available for purchase at the AEM Store.

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Inventory Management in Dealer Oriented Industries

Sponsored by:

Presenter: Albert Söderberg, Syncron
Date: Thursday, April 7, 2011
Time: 10:30am-12:00pm CST

For many dealer organizations, successful aftermarket sales operations are of vital importance to their long term financial health as whilst only 15% of their revenue is gained from aftermarket sales this activity accounts for more than 50% of profit. This webinar will discuss how Retail Inventory Management (RIM) initiatives in the aftermarket business allows the manufacturer to take responsibility for determining the appropriate inventory profile, generating a forecast and making replenishments.

Maximizing Your Trade Show Leads - Harvesting the Full Value of Exhibition Marketing

Presenter: Ron Black, The Mentor Group
Date: Thursday, February 17, 2011
Time: 10:30-11:30am CDT

Does your trade show results have room for improvement? Join us for this rapid-fire, one-hour webinar for the last minute checklists, staff training essentials, and state-of-the-art strategies designed with one goal: to maximize your CONEXPO-CON/AGG 2011 and IFPE 2011 results!

You'll get sage advice and current best practices from one of today's top sales and marketing experts—Ron Black.

Learn how to tune up you systems, your staff, and your strategies for more and better qualified leads. Discover how to cut through today's information clutter and win the battle for your prospect's attention—before, during, and most importantly, immediately after the show. Teach your staff these simple steps and watch the value and volume of your leads dramatically improve. Use these current, research-based best practices to optimize your lead management strategies and maximize your trade show investment.

New Crane & Derrick Rule Changes: Highlights of Changes to OSHA Crane Rules/New OSHA Crane Standard

Presenter: Ted Blanton, CEO North American Crane Bureau Group, Inc.
Date: Thursday, September 30th, 2010
Time: 10:00-11:30am CDT

It's been almost 40 years since OSHA's Crane Rules, 29 CFR 1926.550, have undergone a revision. In 2004, the Crane and Derrick Advisory Committee (C-DAC), comprised of manufacturers, operators, and other stakeholders, submitted proposed rule changes, and in 2008, OSHA published the proposed rules. This presentation provides a comparison of the old rules and the proposed rule, highlights areas of change, and offers recommendations for future compliance needs.

The CE Mark—Your Machine's Passport to Europe

Presenter: Mike Senneff, Deere & Company
Date: Wednesday, August 12, 2009
Time: 10:30 a.m.-12:00 p.m. CDT

Since first appearing in European legislation in 1989, the placement of the CE mark on a product is now a fundamental requirement of 21 different EU directives. Learn about the Machinery Directive and seven concise steps that lead to placement of the CE mark on a product. You'll also find out how to answer such questions as “Is my product a machine?” “What role do industry standards play in meeting the Directive?” “Can they really stop my product at port?” and “What's new with the 'new' Machinery Directive?”

Inspiring Innovation & Creating Change

Presenter: Tom Koulopoulos, President, Delphi Group
Date: Thursday, July 23, 2009
Time: 10:30 - 11:30 a.m. CDT

Creativity and innovation can put you on the path to market dominance. But how is creativity learned and how can you enable your team to think out-of-the-box? How do you put your ideas into action once you have them? Tom Koulopoulos is president of the Delphi Group, and was a highly rated speaker at AEM's annual conference. An author and futurist, he has provided keen insight and vision on the direction and evolution of business and technology for more than 25 years. In this presentation, Tom will challenge you to become a world-class innovator by explaining how to translate ideas into tools, and how innovation can transform an organization.

Tier 4 Emissions Solutions and Designing for Safety

Presenters: Dave Dunnuck, Cummins; Vern Hoppes, Deere & Co.; Will Holt, Caterpillar, Inc.
Date: Thursday, July 9, 2009
Time: 10:30 a.m.-12:00 p.m. CDT

Learn from engine and machine manufacturers how they are implementing emissions compliance solutions. Learn why emissions regulations are driving incorporation of diesel engine aftertreatment, the changes they will drive and the consequent technical and safety issues to be considered in installation design. Packaging, operator-interface and exhaust temperature issues will be addressed.

Customer Message Management: Taking Brand Messages to the Street Level

Presenter: Tim Riesterer
Date: Tuesday, June 30, 2009
Time: 10:30 - 11:30 a.m. CDT

You've spent a lot of time and money to create your company's brand message. Now what? How are you going to translate the 30,000-foot brand message into something that resonates at the 3.0-foot level -- the distance between your sales people and your customer? What's needed is a systematic approach for developing messages and tools that sales people will actually use to deliver your brand more consistently at the all-important point of sales interaction. In this presentation, Tim Riesterer will provide a disciplined process that starts and ends with the customer, is synchronized to the customer buying process, and produces messages that can be used consistently and powerfully in customer conversations.

Global Markets: Market Entry

Presenter: Joe Wendler, U.S. Department of Commerce
Date: Wednesday, June 24, 2009
Time: 10:30-11:30 a.m. CDT

This webinar video provides an overview on regulation and product standards compliance information to manufacturers that are currently doing or want to do business in export markets. These markets include the European Union, China, India, Australia, Russia, South America and the Middle East. This video also addresses this topic from the perspective of “what it takes to get in,” including import and export regulations and methods of compliance.


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