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More Tactics to Grow Your B2B Email List
List growth is a perennial top priority for email marketers. Today, it's even more important to grow your list with quality sales leads to keep your messages in your readers' priority inboxes and to lessen the risk that an ISP will block your messages because of outdated, nonfunctioning, or bogus email addresses.
May 15, 2013 – ClickZ
6 Essential Truths and a Piece of Advice for Content Strategy
One thing we all can agree on is that the essence of a great content strategy is about producing quality content and distributing it to the right, most passionate audience. Following are six must-haves:
April 24, 2013 – ClickZ
Case Study: Subject Line Retest Generates a 19% Lift in Conversions
In my last column I wrote about 15 types of tests you could do with an email campaign. Subject line, as you may recall, wasn't at the top of my list of things to test. I believe it's more frequently tested because it's perceived to be the easiest to execute.
April 15, 2013 – ClickZ
How to Manage the Social Media Overload
I started to write this column about Twitter and the media and then started thinking, wait - aren't people more interested right now in the 99 new Twitter tools and apps? And then my mind went to the fact that in a conversation this week, a client came to me stressed over all the LinkedIn changes, so I was going to write about that. So, what do I have for you? Something I think we all can relate to at this point.
April 10, 2013 – ClickZ
More Essentials of Marketing
In my last dispatch to you all, I provided the first set of what I think are the essentials of marketing. The main idea was that, while you can always try new experiments that break through the noise of the marketplace, you need to ensure that your bases are totally covered.
April 5, 2013 – ClickZ
Analytics Is Like Driving
One of the wonderful things about going to conferences is the ability to sit back and listen instead of leaning forward and solving problems - or equations - all day. When one is sitting back, listening, the mind gets to wander. Not far, but wide enough to hit some aha moments along the way.
March 28, 2013 – ClickZ
Mobile Email - Metrics and Quick Wins
We have many clients investing in responsive design for email, but few who have done an A/B split test against the control. These marketers look at the numbers and use common sense: if 30 to 60 percent of my email opens are on mobile devices, my message should look great on screens small and large.
March 20, 2013 – ClickZ
Getting Ready for Real Time
Social networks and real-time marketing is a classic chicken-or-the-egg scenario: have social networks evolved to support real-time marketing, or is the real-time frenzy a product of social media mania? Either way, as social networks continue to grow at an exponential speed, as illustrated in eMarketer’s “Meeting the Need for Speed: How Social Analytics Support Real-Time Marketing,” it’s evident that real-time marketing is becoming a brand imperative.
March 20, 2013 – ClickZ
5 Facts You Need to Know About Convergence Analytics
In 2012 I suggested that digital analytics had changed in such a way as to merit a new name more reflective of the emerging mix of multi-channel analytics in the digital marketing domain. I called it "convergence analytics."
March 11, 2013 – ClickZ
The Real (and Hidden) Value of Social Media
I've worked with thousands of businesses on their social media marketing strategies, and one of the things that I've noticed is that the focus is primarily on creating their social media assets, posting content on their assets, and driving engagement on their assets.
March 11, 2013 – ClickZ
Case Study: 30 Percent Increase in Email List Growth
One key to a successful email marketing program is list growth; you want to be adding new people to your list, preferably via opt-in, on an ongoing basis. Here's a quick case study on how a small change yielded big results.
March 4, 2013 – ClickZ
Tips for Marketers Selecting a Digital Agency
Over the last 12 months, I have seen a dramatic increase in the number of clients looking for new agencies or new digital agencies.
February 28, 2013 – ClickZ
Valuing Email Addresses and Scoring a List
Email addresses have a shelf life. Nearly a third of them go bad every year. Some email addresses are gold, others are duds, and some only behave the way you want them to at particular times of the year.
February 25, 2013 – ClickZ
3 Out of 10 Display Ads Are Never Seen by Consumers
Three out of 10 display ads were never rendered in-view in 2012, according to a comScore report.
February 18, 2013 – ClickZ
Portals and Social Undervalued in Conversions: Aggregate Knowledge
Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don't deliver high-quality, long-term customers, according to a new report from Aggregate Knowledge.
February 14, 2013 – ClickZ
Can We Predict Predictive?
Predictive analytics is gaining momentum and is rapidly becoming a part of every marketer's lexicon. The allure is obvious: the term itself portends the ability to foretell the future; in our case, the ability to know what the response will be to your content based on comparative analysis of data.
February 11, 2013 – ClickZ
Content or Context - Which Is King?
I'm a digital marketing nerd. I'm deeply fascinated by the intensely dynamic environment we work in where consumer trends change daily and marketers are always a few (or many) steps behind.
February 5, 2013 – ClickZ
Realizing Agile Email Marketing: The Future of Video, Content, and Context
In my last column, I discussed the importance of adapting to change and the use of responsive design to optimize content rendering. In this column, I will dive deeper into that trend and highlight what Movable Ink refers to as “agile email marketing.”
January 28, 2013 – ClickZ
Realizing Agile Email Marketing: The Future of Video, Content, and Context
In my last column, I discussed the importance of adapting to change and the use of responsive design to optimize content rendering. In this column, I will dive deeper into that trend and highlight what Movable Ink refers to as “agile email marketing.”
January 28, 2013 – ClickZ
Why Your Brand Needs Email Smarts More Than Ever in 2013
Email marketing has been sneaky hot of late. In many ways it has experienced a healthy metamorphosing into part of a long-promised broader digital marketing arsenal focused on what matters most for the majority of businesses: making money.
January 10, 2013 – ClickZ
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