More Tactics to Grow Your B2B Email List
List growth is a perennial top priority for email marketers. Today, it's even more important to grow your list with quality sales leads to keep your messages in your readers' priority inboxes and to lessen the risk that an ISP will block your messages because of outdated, nonfunctioning, or bogus email addresses.
May 15, 2013 – ClickZ
6 Essential Truths and a Piece of Advice for Content Strategy
One thing we all can agree on is that the essence of a great content strategy is about producing quality content and distributing it to the right, most passionate audience. Following are six must-haves:
April 24, 2013 – ClickZ
AEM Members Kubota, Vermeer Earn Dealer’s Choice Awards
AEM members Kubota Tractor and Vermeer have earned 2013 Dealer’s Choice Awards from the North American Equipment Dealers Association (NAEDA).
April 17, 2013 – AEM
Case Study: Subject Line Retest Generates a 19% Lift in Conversions
In my last column I wrote about 15 types of tests you could do with an email campaign. Subject line, as you may recall, wasn't at the top of my list of things to test. I believe it's more frequently tested because it's perceived to be the easiest to execute.
April 15, 2013 – ClickZ
How to Manage the Social Media Overload
I started to write this column about Twitter and the media and then started thinking, wait - aren't people more interested right now in the 99 new Twitter tools and apps? And then my mind went to the fact that in a conversation this week, a client came to me stressed over all the LinkedIn changes, so I was going to write about that. So, what do I have for you? Something I think we all can relate to at this point.
April 10, 2013 – ClickZ
More Essentials of Marketing
In my last dispatch to you all, I provided the first set of what I think are the essentials of marketing. The main idea was that, while you can always try new experiments that break through the noise of the marketplace, you need to ensure that your bases are totally covered.
April 5, 2013 – ClickZ
Analytics Is Like Driving
One of the wonderful things about going to conferences is the ability to sit back and listen instead of leaning forward and solving problems - or equations - all day. When one is sitting back, listening, the mind gets to wander. Not far, but wide enough to hit some aha moments along the way.
March 28, 2013 – ClickZ
Mobile Email - Metrics and Quick Wins
We have many clients investing in responsive design for email, but few who have done an A/B split test against the control. These marketers look at the numbers and use common sense: if 30 to 60 percent of my email opens are on mobile devices, my message should look great on screens small and large.
March 20, 2013 – ClickZ