AEM Groups – Product-Specific Groups
Publications in Construction & Agriculture (PICA)
News media serving the off-road equipment industry.
Publications in Construction and Agriculture (PICA) is a forum organized by senior publishing and editorial representatives from equipment-related media worldwide.
PICA aims to establish and maintain consistent and uniformly high standards of interaction and communications between trade media, companies and other organizations affecting the off-road equipment industry.
PICA is led by an Executive Committee consisting of Chairman, First and Second Vice Chairmen, two members-at-large and the Immediate Past Chairman.
In 1997 PICA approved its bylaws as the Publications in Construction Association and agreed to operate as a product-specific subgroup under the auspices of AEM. In 2004 the PICA changed its name to Publications in Construction and Agriculture to reflect its broader scope.
Currently Inactive – PICA holds meetings as needed to address industry issues.
Publications play a major role in bringing together the various segments of the industry -- providing independent research to give manufacturers an avenue to reach their marketplace as well as giving purchasers, specifiers and other end-users the latest information on new products and services. They also provide a major voice in promoting issues that have a direct impact on the interests and well being of the entire off-road equipment industry, such as infrastructure renewal.
Through PICA, industry publications can work together to become a better proactive force.
PICA programs provide a variety of resources:
- Publicity and editorial guidelines to assist manufacturers (such as media releases, news conferences/events, submission of photographic materials, etc.).
- Voluntary guidelines for editors and publishers to help ensure that the difference between advertising and editorial content is obvious to readers and that there is no advertiser influence or pressure on editorial independence.
- Building awareness among manufacturers on effective use of advertising and other publication services, market trends and benchmarking surveys.