Publications in Construction & Agriculture (PICA)
Tips for Working with the Trade Press
PICA's Tips for Working with the Trade Press guidelines are an industry service to manufacturers and others who provide editorial materials to trade publications. The guidelines are updates to trade editor surveys the group periodically conducts to find out editor preferences on subjects including news conferences, press kits, trade show events and media relations in general.
Voluntary Guidelines for Editors and Publishers
For off-road equipment industry magazines to be trusted by customers and to endure as brands, readers must be assured of their editorial integrity. PICA has adopted a set of voluntary guidelines to help ensure that the difference between advertising and editorial content is obvious to readers and that there is no advertiser influence or pressure on editorial independence.
Brand Building - Enhancing Profitability through Better Brand Recognition
PICA has issued a “brand enhancement” white paper to help off-road equipment industry marketers more effectively establish and maintain customer relationships. The paper outlines the connection between a company's brand recognition and profitability and discusses the value of business-to-business media advertising in the marketing mix.