I Make America
Member Spotlight: Paladin Brands
I Make America permeates through all of Paladin Brands' four business units and 11 brands. Just check out all of its websites, where an I Make America logo and website link is proudly displayed.
To reach all 1,000 team members in its 12 U.S. facilities, Paladin uses some creative tactics. In September, the company attached an I Make America sign-up form to employee paychecks, and this month implemented a company-wide contest – the Paladin facility with the highest percentage of employee supporters will receive a catered luncheon.
Paladin has also shared the I Make America campaign with others in the industry. In its weekly “Yard Sale” email blast to more than 2,000 distributors and dealers, I Make America is included in the side bar. Additionally, a monthly email blast to 30,000 Equipment World readers focused on joining I Make America, and at trade shows, like CONEXPO-CON/AGG and the upcoming ICUEE show, Paladin has proudly displayed I Make America signage. The company's President, Dave Burdakin, has also reached out to their vendors asking for their support as well.
Paladin is keeping the momentum going by participating in the Virtual March on Washington September 26-30 and it is filming a Day in American Life video to tell Congress that it is critically important that equipment manufacturers are able to prosper and grow right here in the United States.
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