PICA Trade Media Directory

Find a Magazine   Find a PICA Corporate Member   Find Publication Marketing Resources   Find "Tips for Working with Trade Press"   Find "Voluntary Guidelines for Editors and Publishers"   Find "Measures of Success" Marketing Awards

Publications in Construction and Agriculture (PICA) is an international organization whose members consist of senior publishing and editorial representatives from bona fide media which serve the off-road equipment industry worldwide.

PICA's mission is to establish and maintain consistent and uniformly high standards of interaction and communications between trade media, companies or other organizations affecting the industry.

Welcome to the online version of AEM's PICA directory. You can use this convenient resource to find information and contacts for:

• Editorial and advertising contacts at some 60 industry trade magazines
• Target audiences and other information
• Technical specifications for submitting ads to them

PICA also provides:

• Helpful tips for working with the trade press, compiled from a PICA survey of editors.
• A variety of marketing resources also available from PICA members.
• Voluntary Guidelines for Editors and Publishers to help readers distinguish between advertising and editorial content.
• "Measures of Success" Marketing Communications Awards Program
• Building awareness among manufacturers on effective use of advertising and other publication services

To begin your search, please click on one of the links at the top of this page.

Questions?
Please contact Pat Monroe at 414-298-4123.