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PICA "Measures of Success" Marketing Award Winners Announced
Direct Mail
Magazine Ads
Press Kits
Product Literature
Public Relations Person Of The Year
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The Publications in Construction Association (PICA) is pleased to announce the winners of the bureau’s first “Measures of Success” marketing awards program – covering calendar year 2000 and first quarter 2001– honoring outstanding marketing communications efforts in the construction equipment manufacturing field. Winners were recognized at the AEM Marketing Council seminar in June 2001 in Las Vegas, Nevada.
PICA initiated the awards program in 2000 to:
- Recognize outstanding marketing communications efforts in the construction equipment manufacturing industry,
- Spotlight best practices as an industry educational guide and
- Promote the role of marketing communications to a wider audience.
As part of the awards program, PICA editors also nominate and select a Public Relations Person of the Year who exemplifies outstanding media relations skills.
Entries cover four major categories: magazine ads (fractional, single and series), product literature, direct mail (single piece and campaign) and press kits. Each year the entries submitted reflect the scope of the industry, with a mix of larger and smaller firms, and companies with broad product lines as well as those with more specialized products.
Entries are judged by a number of criteria, including overall effectiveness, how well stated objectives are achieved, clarity of the message as well as visual impact and production values. The awards program judges represent a mix of business, agency and academic marketing professionals as well as PICA bureau members.
PICA is AEM’s product-specific bureau for the construction trade media, and aims to promote high operating standards among the trade media and to foster continuing educational and informational exchanges between the media, manufacturers and others in the industry.
Information on the next PICA ‘Measures of Success marketing awards will be posted on the AEM website.
To view pictures of the winning entries and read their Statement of Objectives, please click on the links below.
Direct Mail
First Place
Safway Steel Products
Waukesha, WI
Second Place
Case Construction Equipment
Racine, WI
With
Cramer Krasselt
Milwaukee, WI
Third Place
Gradall Co.
New Philadelphia, OH
With
Whitemyer Advertising
Zoar, OH
Magazine Ads
First Place
Soff-Cut International
Corona, CA
Second Place
Case Construction Equipment
Racine, WI
With
Cramer Krasselt
Milwaukee, WI
Third Place
Manitowoc Cranes
Manitowoc, WI
Press Kits
First Place
Stone Construction Equipment
Honeoye, NY
Second Place
Vermeer Manufacturing
Pella, IA
With
Two Rivers Marketing
Des Moines, IA
Third Place
IR Company
Woodcliff Lake, NJ
With
Two Rivers Marketing
Des Moines, IA
Product Literature
First Place
JCB Inc.
Pooler, GA
Second Place
Soff-Cut International
Corona, CA
Third Place
McElroy Manufacturing
Tulsa, OK
Public Relations Person of the Year
Jeff White
Two Rivers Marketing
Des Moines, IA
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