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PICA "Measures of Success" Marketing Award Winners Announced
 Direct Mail - Single Piece
Direct Mail - Campaign
Magazine Ads - Fractional
Magazine Ads - Single Page
Magazine Ads - Series
Press Kits
Product Literature
Public Relations Person Of The Year
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<< Back to Awards Overview
The Publications in Construction Association (PICA) is pleased to announce the winners of the bureau’s “Measures of Success” marketing awards program – covering calendar year 2001 and first quarter 2002 – honoring outstanding marketing communications efforts in the construction equipment manufacturing field. Winners were recognized at the AEM Marketing Council seminar in September 2002 in Santa Fe, New Mexico.
PICA initiated the awards program in 2000 to:
- Recognize outstanding marketing communications efforts in the construction equipment manufacturing industry,
- Spotlight best practices as an industry educational guide and
- Promote the role of marketing communications to a wider audience.
As part of the awards program, PICA editors also nominate and select a Public Relations Person of the Year who exemplifies outstanding media relations skills.
Entries cover four major categories: magazine ads (fractional, single and series), product literature, direct mail (single piece and campaign) and press kits. Each year the entries submitted reflect the scope of the industry, with a mix of larger and smaller firms, and companies with broad product lines as well as those with more specialized products.
Entries are judged by a number of criteria, including overall effectiveness, how well stated objectives are achieved, clarity of the message as well as visual impact and production values. The awards program judges represent a mix of business, agency and academic marketing professionals as well as PICA bureau members.
PICA is AEM’s product-specific bureau for the construction trade media, and aims to promote high operating standards among the trade media and to foster continuing educational and informational exchanges between the media, manufacturers and others in the industry.
Information on the next PICA ‘Measures of Success marketing awards will be posted on the AEM website.
To view pictures of the winning entries and read their Statement of Objectives, please click on the links below.
Direct Mail - Single Piece
First Place
Compaction America
Kewanee, IL
With
The Promersberger Co.
Fargo, ND
Second Place- Tie
LeeBoy-Rosco Mfg.
Denver, NC
Second Place- Tie
Safway Steel Products
Waukesha, WI
Direct Mail - Campaign
First Place
Bobcat Company
West Fargo, ND
With
Flint Communications
Fargo, ND
Second Place
Safway Steel Products
Waukesha, WI
Third Place
Case Construction Equipment
Racine, WI
With
Cramer-Krasselt
Milwaukee, WI
Magazine Ads - Fractional
First Place
Compaction America
Kewanee, IL
With
The Promersberger Co.
Fargo, ND
Second Place
DIMAS USA
Grandview, MO
With
The Promersberger Co.
Fargo, ND
Third Place
Bobcat Company
West Fargo, ND
With
Flint Communications
Fargo, ND
Magazine Ads - Single Page
First Place
Vermeer Manufacturing
Pella, IA
With
Two Rivers Marketing
Des Moines, IA
Second Place
Bobcat Company
West Fargo, ND
With
Flint Communications
Fargo, ND
Third Place
Case Construction Equipment
Racine, WI
With
Cramer-Krasselt
Milwaukee, WI
Magazine Ads - Series
First Place
Volvo Construction Equipment
Asheville, NC
Second Place
Bobcat Company
West Fargo, ND
With
Flint Communications
Fargo, ND
Third Place - Tie
Compaction America
Kewanee, IL
With
The Promersberger Co.
Fargo, ND
Third Place - Tie
Sauer-Danfoss
Minneapolis, MN
With
Essman/Associates
Des Moines, IA
Press Kits
First Place
Case Construction Equipment
Racine, WI
With
Malcolm Marketing
Racine, WI
Second Place
Allmand Brothers
Holdrege, NE
With
The Promersberger Co.
Fargo, ND
Third Place
Bobcat Company
West Fargo, ND
With
Two Rivers Marketing
Des Moines, IA
Product Literature
First Place
JCB Inc.
Pooler, GA
Second Place
Case Construction Equipment
Racine, WI
With
Cramer-Krasselt
Milwaukee, WI
Third Place
Hydro Mobile
l’Assomption, Quebec
Public Relations Person of the Year Sharon Holling
Caterpillar Inc.
Peoria, IL |
