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PICA "Measures of Success" Marketing Award Winners Announced
 Direct Mail - Single Piece
Direct Mail - Campaign
Magazine Ads - Single/Fractional
Magazine Ads - Series
Press Kits
Product Literature
Public Relations Person of the Year
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<< Back to Awards Overview
The Publications in Construction Association (PICA) is pleased to announce the winners of the bureau’s “Measures of Success” marketing awards program – covering calendar year 2002 and first quarter 2003 – honoring outstanding marketing communications efforts in the construction equipment manufacturing field. Winners were recognized at the AEM Marketing Council seminar in October 2003 in Williamsburg, VA.
PICA initiated the awards program in 2000 to:
- Recognize outstanding marketing communications efforts in the construction equipment manufacturing industry,
- Spotlight best practices as an industry educational guide and
- Promote the role of marketing communications to a wider audience.
As part of the awards program, PICA editors also nominate and select a Public Relations Person of the Year who exemplifies outstanding media relations skills.
Entries cover four major categories: magazine ads (fractional, single and series), product literature, direct mail (single piece and campaign) and press kits. Each year the entries submitted reflect the scope of the industry, with a mix of larger and smaller firms, and companies with broad product lines as well as those with more specialized products.
Entries are judged by a number of criteria, including overall effectiveness, how well stated objectives are achieved, clarity of the message as well as visual impact and production values. The awards program judges represent a mix of business, agency and academic marketing professionals as well as PICA bureau members.
PICA is AEM’s product-specific bureau for the construction trade media, and aims to promote high operating standards among the trade media and to foster continuing educational and informational exchanges between the media, manufacturers and others in the industry.
Information on the next PICA ‘Measures of Success marketing awards will be posted on the AEM website.
To view pictures of the winning entries and read their Statement of Objectives, please click on the links below.
Direct Mail - Single Piece
First Place
Robin Subaru
Wood Dale, IL
with
The Promersberger Company
Fargo, ND
Second Place
Stone Construction Equipment Inc.
Honeoye, NY
Third Place
Compaction America
Kewanee, IL
with
The Promersberger Company
Fargo, ND
Honorable Mention
Eagle Crusher Company
Galion, OH
with
Holcomb Gallagher Adams Honorable Mention
Iowa Mold Tooling Co.
with
Two Rivers Marketing Group
Des Moines, IA
Direct Mail - Campaign
First Place
McElroy Manufacturing
Tulsa, OK
Second Place
Tensar Earth Technologies
Atlanta, GA
Third Place
Stone Construction Equipment Inc.
Honeoye, NY
Magazine Ad - Single/Fractional
First Place
Caterpillar Inc.
Peoria, IL
with
Simantel
Peoria, IL
Second Place
Compaction America
Kewanee, IL
with
The Promersberger Company
Fargo, ND
Third Place
Takeuchi Manufacturing
Buford, GA
with
Pratt & Buehl Advertising
Atlanta, GA
Honorable Mention
Bobcat Company
West Fargo, ND
with
Flint Communications
Fargo, ND
Magazine Ad - Series
First Place
Volvo Construction Equipment
Asheville, NC
Second Place
Caterpillar Inc.
Peoria, IL
with
Simantel
Peoria, IL
Third Place
Bobcat Company
West Fargo, ND
with
Flint Communications
Fargo, ND
Honorable Mention
CEAttachments
Cedarburg, WI
with
The McFarland Group
Elm Grove, WI
Honorable Mention
Thompson Pump
Port Orange, FL
with
Benedict Advertising
Daytona Beach, FL
Press Kits
First Place
Bobcat Company
West Fargo, ND
with
Two Rivers Marketing Group
Des Moines, IA
Second Place (tie)
Case Construction Equipment
Racine, WI
with
Malcolm Marketing
Racine, WI
Second Place (tie)
JCB Inc.
Pooler, GA
Third Place
Cummins Inc.
Columbus, IN
with
Price Weber
Louisville, KY
Product Literature
First Place
Bobcat Company
West Fargo, ND
with
Flint Communications
Fargo, ND
Second Place
Caterpillar Inc.
Peoria, IL
with
Simantel
Peoria, IL
Third Place
Soff-Cut International Inc.
Corona, CA
Honorable Mention
Cummins Inc. - No image available
Columbus, IN
with
Price Weber
Louisville, KY
Public Relations Person of the Year
Winston Leonard
Communications/Public Relations
Volvo Construction Equipment
Asheville, NC
Editor’s Choice: Finalist
Jean Hiller
Press Relations Manager
JCB Inc.
Pooler, GA
Editor’s Choice: Finalist
Jeri Kannenwischer
Pubic Relations Manager
Charles Machine Works Inc.
Perry, OK |
