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PICA "Measures of Success" Marketing Award Winners Announced
 Direct Mail - Single Piece (Over $50 million)
Direct Mail - Campaign (Over $50 million)
Direct Mail - Campaign (Under $50 million)
Magazine Ads - Single/Fractional (Over $50 million)
Magazine Ads - Single/Fractional (Under $50 million)
Magazine Ads - Series (Over $50 million)
Magazine Ads - Series (Under $50 million)
Press Kits (Over $50 million)
Product Literature (Over $50 million)
Product Literature (Under $50 million)
“Platinum Award”
Public Relations Person of the Year
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View the 2003 Winners >>
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<< Back to Awards Overview
The Publications In Construction and Agriculture (PICA) is pleased to announce the winners of the bureau’s “Measures of Success” marketing awards program – covering calendar year 2003 and first quarter 2004 – honoring outstanding marketing communications efforts in the construction equipment manufacturing field. Winners were recognized at the AEM Marketing Council seminar in August 2004 in Portland, Maine. New to this year’s awards program: entries submitted by sales division (under and over $50 million) and a “best of show” award.
PICA initiated the awards program in 2000 to:
- Recognize outstanding marketing communications efforts in the construction equipment manufacturing industry,
- Spotlight best practices as an industry educational guide and
- Promote the role of marketing communications to a wider audience.
As part of the awards program, PICA editors also nominate and select a Public Relations Person of the Year who exemplifies outstanding media relations skills.
Entries cover four major categories: magazine ads (fractional, single and series), product literature, direct mail (single piece and campaign) and press kits. Each year the entries submitted reflect the scope of the industry, with a mix of larger and smaller firms, and companies with broad product lines as well as those with more specialized products.
Entries are judged by a number of criteria, including overall effectiveness, how well stated objectives are achieved, clarity of the message as well as visual impact and production values. The awards program judges represent a mix of business, agency and academic marketing professionals as well as PICA bureau members.(The press kit category is judged by trade editors.) Each judge evaluates the entries independently, and the scores are tabulated by AEM’s statistical department.
PICA is AEM’s product-specific bureau for the construction trade media, and aims to promote high operating standards among the trade media and to foster continuing educational and informational exchanges between the media, manufacturers and others in the industry.
Information on the next PICA ‘Measures of Success marketing awards will be posted on the AEM website.
To view pictures of the winning entries and read their Statement of Objectives, as well as selected commentary from judges, please click on the links below.
Direct Mail - Single Piece (Over $50 million)
1st place
Ingersoll-Rand
Davidson, North Carolina
With
Two Rivers Marketing Resource,
Des Moines, Iowa
2nd place
Ingersoll-Rand
Davidson, North Carolina
With
Two Rivers Marketing Resource,
Des Moines, Iowa
3rd place
Ingersoll-Rand
Davidson, North Carolina
With
Two Rivers Marketing Resource,
Des Moines, Iowa
Honorable Mention
JLG Industries
McConnellsburg, Pennsylvania
Direct Mail - Campaign (Over $50 million)
1st place
Ingersoll-Rand
Davidson, North Carolina
With
Two Rivers Marketing Resource,
Des Moines, Iowa
2nd place
Iron Planet
Pleasanton, California
Direct Mail - Campaign (Under $50 million)
1st place
Stone Construction Equipment, Inc.
Honeoye, New York
2nd place
Elliott Equipment Company
Omaha, Nebraska
Magazine Ad - Single/Fractional (Over $50 million)
1st place
Cat Rental Store
Peoria, Illinois
With
Rhea and Kaiser Communications,
Naperville, Illinois
2nd place
Manitowoc Crane Group
Manitowoc, Wisconsin
3rd place
Ingersoll-Rand
Davidson, North Carolina
With
Two Rivers Marketing Resource,
Des Moines, Iowa
Magazine Ad - Single/Fractional (Under $50 million)
1st place
ADDCO Inc.
St. Paul, Minnesota
2nd place
Allied Construction Products, LLC
Cleveland, Ohio
With
G. Smith Communications,
Lorain, Ohio
3rd place
Asphalt Solutions
Lichtfield Park, Arizona
With
The Promersberger Company,
Fargo, North Dakota
Magazine Ad - Series (Over $50 million)
1st place
Caterpillar Compact Equipment
Peoria, Illinois
With
Rhea and Kaiser Communications
Naperville, Illinois
2nd place
Cat Rental Store
Peoria, Illinois
With
Rhea and Kaiser Communications,
Naperville, Illinois
3rd place
Terex Light Construction
Rock Hill, South Carolina
With
Advantage Marketing Communications,
Hackettstown, New Jersey
Magazine Ad - Series (Under $50 million)
1st place
Miller Electric Mfg. Co.
Appleton, Wisconsin
With
Charleston/Orwig, Inc.
Hartland, Wisconsin
2nd place
Elliott Equipment Company
Omaha, Nebraska
3rd place
Hydro Mobile
L’Assomption, Quebec, Canada
Press Kits (Over $50 million)
1st place
Bobcat
West Fargo, North Dakota
With
Two Rivers Marketing Resource,
Des Moines, Iowa
2nd place
JLG Industries
McConnellsburg, Pennsylvania
3rd place (tie)
Electrolux Construction Products
Olathe, Kansas
3rd place (tie)
Liebherr Construction Equipment Company
Newport News, Virginia
Product Literature (Over $50 million)
1st place
MMD Equipment
Swedesboro, New Jersey
2nd place
Caterpillar, Inc.
Peoria, Illinois
With
Simantel
Peoria, Illinois
3rd place
Ingersoll-Rand
Davidson, North Carolina
With
Two Rivers Marketing Resource,
Des Moines, Iowa
Product Literature (Under $50 million)
1st place
Elliott Equipment Company
Omaha, Nebraska
2nd place
Power Curbers/Power Pavers
Salisbury, North Carolina
3rd place
Rayco Manufacturing
Wooster, Ohio
"Platinum Award"
Presented to the winning entry receiving the top score overall
Caterpillar Compact Equipment
Peoria, Illinois
With
Rhea and Kaiser Communications
Naperville, Illinois
Public Relations Person of the Year
Leroy Anderson
Bobcat Co.
West Fargo, North Dakota
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