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The Publications In Construction and Agriculture (PICA) group is pleased to announce the winners of the bureau’s “Measures of Success” marketing awards program – covering calendar year 2004 and 2005 – honoring outstanding marketing communications efforts in the off-road equipment manufacturing field. Winners were recognized at the AEM Marketing Council seminar in June 2006 in Baltimore, Maryland.
PICA initiated the awards program in 2000 to:
- Recognize outstanding marketing communications efforts in the off-road equipment manufacturing industry,
- Spotlight best practices as an industry educational guide and
- Promote the role of marketing communications to a wider audience.
As part of the awards program, PICA editors also nominate and select a Public Relations Person of the Year who exemplifies outstanding media relations skills.
Entries cover four major categories: magazine ads (fractional, single and series), product literature, direct mail (single piece and campaign) and press kits. Each year the entries submitted reflect the scope of the industry, with a mix of larger and smaller firms, and companies with broad product lines as well as those with more specialized products.
Entries are judged by a number of criteria, including overall effectiveness, how well stated objectives are achieved, clarity of the message as well as visual impact and production values. The awards program judges represent a mix of business, agency and academic marketing professionals as well as PICA bureau members.(The press kit category is judged by trade editors.) Each judge evaluates the entries independently, and the scores are tabulated by AEM’s statistical department.
PICA is AEM’s product-specific bureau for the off-road trade media, and aims to promote high operating standards among the trade media and to foster continuing educational and informational exchanges between the media, manufacturers and others in the industry.
Information on the next PICA ‘Measures of Success’ marketing awards will be posted on the AEM website.
Direct Mail - Single Piece (Over $50 million)
1st place
JLG Industries Inc.
McConnellsburg, Pennsylvania
With
Godfrey Advertising
Lancaster, Pennsylvania
2nd place
Gehl Company
West Bend, Wisconsin
3rd place
Caterpillar Inc.
Peoria, Illinois
With
Simantel,
Peoria, Illinois
Direct Mail - Campaign (Over $50 million)
1st place
New Holland Construction
Carol Stream, Illinois
2nd place
Caterpillar Inc.
Peoria, Illinois
With
Rhea & Kaiser Communications
Naperville, Illinois
3rd place
Vermeer Manufacturing Company
Pella, Iowa
With
Two Rivers Marketing,
Des Moines, Iowa
Direct Mail - Campaign (Under $50 million)
1st place
Custom Products of Litchfield
Litchfield, Minnesota
2nd place
Doosan Infracore America Corp.
Suwanee, Georgia
With
Advantage Marketing Communications,
Hackettstown, New Jersey
3rd place
McElroy Manufacturing Inc.
Tulsa, Oklahoma
Magazine Ad - Single/Fractional (Over $50 million)
1st place
Claas Omaha Inc.
Omaha, Nebraska
With
Swanson Russell Associates
Omaha, Nebraska
2nd place
Caterpillar Inc.
Peoria, Illinois
With
Rhea & Kaiser Communications
Naperville, Illinois
3rd place (tie)
Bobcat Company
West Fargo, North Dakota
With
Flint Communications
Fargo, North Dakota
3rd place (tie)
Takeuchi
Buford, Georgia
With
Pratt & Buehl
Atlanta, Georgia
Magazine Ad - Single/Fractional (Under $50 million)
1st place
Allmand Bros. Inc.
Holdrege, Nebraska
With
The Promersberger Company
Fargo, North Dakota
2nd place
Allied Construction Products, LLC
Cleveland, Ohio
With
G. Smith Communications
Lorain, Ohio
3rd place
Stone Construction Equipment Inc.
Honeoye, New York
Magazine Ad - Series (Over $50 million)
1st place
Volvo Construction Equipment
Asheville, North Carolina
2nd place
Caterpillar Inc.
Peoria, Illinois
With
Rhea & Kaiser Communications
Naperville, Illinois
3rd place
Wacker Corporation
Menomonee Falls, Wisconsin
Press Kits (Over $50 million)
1st place
JLG Industries Inc.
McConnellsburg, Pennsylvania
With
Godfrey Advertising
Lancaster, Pennsylvania
and
Industrial Marketing Services
Des Plaines, Illinois
2nd place
Bobcat Company
West Fargo, North Dakota
With
Two Rivers Marketing
Des Moines, Iowa
3rd place
BOMAG Americas Inc.
Kewanee, Illinois
With
The Promersberger Company
Fargo, North Dakota
Press Kits (Under $50 million)
1st place
Allmand Bros. Inc.
Holdrege, Nebraska
With
The Promersberger Company
Fargo, North Dakota
Product Literature (Over $50 million)
1st place
Caterpillar Inc.
Peoria, Illinois
With
Rhea & Kaiser Communications
Naperville, Illinois
2nd place
JCB Inc.
Pooler, Georgia
With
JCB Design Works USA
Pooler, Georgia
3rd place
Cummins Inc.
Columbus, Indiana
With
Price Weber
Louisville, Kentucky
Product Literature (Under $50 million)
1st place
Massey Ferguson
Duluth, Georgia
2nd place
Elliott Equipment Company
Omaha, Nebraska
3rd place
Vanair
New Buffalo, Michigan
"Platinum Award"
Presented to the winning entry receiving the top score overall
JLG Industries Inc.
McConnellsburg, Pennsylvania
With
Godfrey Advertising
Lancaster, Pennsylvania
and
Industrial Marketing Services
Des Plaines, Illinois
Public Relations Person of the Year
Doug Zoerb
BOMAG Americas, Inc.
Kewanee, Illinois
View the 2007 Winners >>
View the 2005 Winners >>
View the 2004 Winners >>
View the 2003 Winners >>
View the 2002 Winners >>
View the 2001 Winners >>
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