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The Publications In Construction and Agriculture (PICA) group is pleased to announce the winners of the bureau’s “Measures of Success” marketing awards program – covering 2006 and fourth quarter 2005 – honoring outstanding marketing communications efforts in the off-road equipment manufacturing field. Winners were recognized at the AEM Marketing Council seminar in May 2007 in Las Vegas, Nevada.
PICA initiated the awards program in 2000 to:
- Recognize outstanding marketing communications efforts in the off-road equipment manufacturing industry,
- Spotlight best practices as an industry educational guide and
- Promote the role of marketing communications to a wider audience.
Entries cover four major categories: magazine ads (fractional, single and series), product literature, direct mail (single piece and campaign) and press kits. Each year the entries submitted reflect the scope of the industry, with a mix of larger and smaller firms, and companies with broad product lines as well as those with more specialized products.
Entries are judged by a number of criteria, including overall effectiveness, how well stated objectives are achieved, clarity of the message as well as visual impact and production values. The awards program judges represent a mix of business, agency and academic marketing professionals as well as PICA bureau members.(The press kit category is judged by trade editors.) Each judge evaluates the entries independently, and the scores are tabulated by AEM’s statistical department.
As part of the awards program, PICA editors also nominate and select a Public Relations Person of the Year who exemplifies outstanding media relations skills.
PICA is AEM’s product-specific bureau for the off-road trade media, and aims to promote high operating standards among the trade media and to foster continuing educational and informational exchanges between the media, manufacturers and others in the industry.
Information on the next PICA "Measures of Success" marketing awards will be posted on the AEM website.
Direct Mail - Single Piece (Over $50 million)
1st place
Vermeer Manufacturing Company
Pella, Iowa
With
Two Rivers Marketing
Des Moines, Iowa
2nd place
Subaru
Cherry Hill, New Jersey
With
The Promersberger Company
Fargo, North Dakota
3rd place
CLAAS Omaha Inc.
Omaha, Nebraska
With
Ayres Kahler
Omaha, Nebraska
Direct Mail - Campaign (Over $50 million)
1st place
Husqvarna Construction Products
Olathe, Kansas
2nd place
Terex / Genie
Redmond, Washington
With
Belyea
Seattle, Washington
3rd place
Vermeer Manufacturing Company
Pella, Iowa
With
Two Rivers Marketing
Des Moines, Iowa
Magazine Ad - Single/Fractional (Over $50 million)
1st place
Claas Omaha Inc.
Omaha, Nebraska
With
Ayres Kahler
Omaha, Nebraska
2nd place
Bobcat Company
West Fargo, North Dakota
With
Flint Communications
Fargo, North Dakota
3rd place
CLAAS Omaha Inc.
Omaha, Nebraska
With
Ayres Kahler
Omaha, Nebraska
Magazine Ad - Single/Fractional (Under $50 million)
1st place
Minimizer
Blooming Prairie, Minnesota
With
Last Call Studios
Minneapolis, Minnesota
2nd place
Allmand Brothers Inc.
Holdrege, Nebraska
With
The Promersberger Company
Fargo, North Dakota
3rd place
VMAC – Vehicle Mounted Air Compressors
Nanaimo, British Columbia, Canada
Magazine Ad - Series (Over $50 million)
1st place
Caterpillar Inc.
Peoria, Illinois
With
Rhea & Kaiser Marketing Communications
Naperville, Illinois
2nd place
Caterpillar Inc.
Peoria, Illinois
With
Rhea & Kaiser Marketing Communications
Naperville, Illinois
3rd place
Subaru
Cherry Hill, New Jersey
With
The Promersberger Company
Fargo, North Dakota
Magazine Ad - Series (Under $50 million)
1st place
SAKAI America
Adairsville, Georgia
With
Advantage Marketing Communications
Hackettstown, New Jersey
2nd place
Compact Power Inc.
Fort Mill, South Carolina
With
Advantage Marketing Communications
Hackettstown, New Jersey
3rd place
IronPlanet
Pleasanton, California
Press Kits (Over $50 million)
1st place
Bobcat Company
West Fargo, North Dakota
With
Two Rivers Marketing
Des Moines, Iowa
2nd place
Volvo Motor Graders
Goderich, Ontario, Canada
With
Marketing Strategies and Solutions
London, Ontario, Canada
3rd place
John Deere Power Systems
Moline, Illinois
With
Two Rivers Marketing
Des Moines, Iowa
Press Kits (Under $50 million)
1st place
Stone Construction Equipment Inc.
Honeoye, New York
Product Literature (Over $50 million)
1st place
Caterpillar Inc.
Peoria, Illinois
With
Rhea & Kaiser Marketing Communications
Naperville, Illinois
2nd place
Caterpillar Inc.
Peoria, Illinois
With
Rhea & Kaiser Marketing Communications
Naperville, Illinois
3rd place
Manitowoc Crane CARE
Shady Grove, Pennsylvania
With
Imaginasium Inc.
Green Bay, Wisconsin
Product Literature (Under $50 million)
1st place
Safway Services Inc.
Waukesha, Wisconsin
2nd place
Power Pavers
Salisbury, North Carolina
3rd place
Atlas Copco
Westfield, Massachusetts
With
The Promersberger Company
Fargo, North Dakota
"Platinum Award"
Presented to the winning entry receiving the top score overall
Dedicated to publishing executive John Weatherhead in recognition of his longtime stewardship of the PICA group
Caterpillar Inc.
Peoria, Illinois
With
Rhea & Kaiser Marketing Communications
Naperville, Illinois
Public Relations Person of the Year
Rick Zettler
Z-Comm
Cedar Rapids, Iowa
View the 2006 Winners >>
View the 2005 Winners >>
View the 2004 Winners >>
View the 2003 Winners >>
View the 2002 Winners >>
View the 2001 Winners >>
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