"Platinum Award"

Presented to the winning entry receiving the top score overall.

(Click for larger image)

Hydro Mobile
L'Assomption, Quebec, Canada
For Product Literature – Under $50 million

Statement of Objectives:
The "Elevating Efficiency" brochures have been Hydro Mobile's main product documentation since 2006. Used during tradeshows and distributed to prospects, these documents correspond to our three product lines and target construction contractors.

The three brochures were designed to match the corporate image given by our ad campaign: professional service, leadership, and innovative high-quality products. To reflect this, we used selective image varnish and high-quality printing methods to make all product elements glossy.

We also kept in mind that our target audience uses brochures to obtain product specifications and to compare these specifications with information in other product documentation. Therefore, we presented clear and easy-to-find technical data directly in the brochure; whereas many companies choose to create special folders where spec sheets are inserted.

The first page of each brochure associates the product with the types of construction it is designed for. The first page of the inside describes the product and emphasizes on four sale key elements.

We also wanted to focus on the infinite number of configuration that our products can be turned into. Therefore, the central element of the inside pages is a mast-climber that extends to its maximum length as the brochure is unfolded.

Finally, these brochures aim at promoting the company's mission. To do so, the back cover presents the key elements of Hydro Mobil's policy with the focus on Hydro Mobile University, as safety and training are the number one preoccupation in the industry.

The brochures were translated into French, Spanish, Russian, Bulgarian, and Romanian for international use. The feedback we received was that Hydro Mobile gives the most professional image of all mast-climber manufacturers.

Since 2005, Hydro Mobile has experienced sales increase of 25% and this new image surely contributed to these good results.

Judge's Comments:

• Effective use of space and design.

Company Scope and Marketing Objectives:
Hydro Mobile is the leading North American manufacturer of mast climbing work platforms. The company's marketing and communication goals consist in remaining the preferred manufacturer in this field by being recognized as a leader for the quality of our products and services.

<< Back To Main 2008 PICA "Measures of Success" Winners List