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The Publications In Construction and Agriculture (PICA) group is pleased to announce the winners of the bureau's "Measures of Success" marketing awards program – covering 2007 and fourth quarter 2006 – honoring outstanding marketing communications efforts in the off-road equipment manufacturing field. Winners were recognized at the AEM Marketing Council seminar in May 2008 in Portland, Oregon.
PICA initiated the awards program in 2000 to:
- Recognize outstanding marketing communications efforts in the off-road equipment manufacturing industry,
- Spotlight best practices as an industry educational guide and
- Promote the role of marketing communications to a wider audience.
Entries cover four major categories: magazine ads (single and series), product literature, direct mail (single piece and campaign) and press kits. Each year the entries submitted reflect the scope of the industry, with a mix of larger and smaller firms, and companies with broad product lines as well as those with more specialized products.
Entries are judged by a number of criteria, including overall effectiveness, how well stated objectives are achieved, clarity of the message as well as visual impact and production values. The awards program judges represent a mix of business, agency and academic marketing professionals as well as PICA bureau members.(The press kit category is judged by trade editors.) Each judge evaluates the entries independently, and the scores are tabulated by AEM's statistical department.
In a related action, PICA editors nominate and select a Public Relations Person of the Year who exemplifies outstanding media relations skills.
PICA is AEM's product-specific bureau for the off-road trade media, and aims to promote high operating standards among the trade media and to foster continuing educational and informational exchanges between the media, manufacturers and others in the industry.
Information on the next PICA "Measures of Success" marketing awards will be posted on the AEM website.
Direct Mail - Campaign (Over $50 million)
1st place
CLAAS Omaha Inc.
Omaha, Nebraska
With
Bluestem
Omaha, Nebraska
2nd place
Liebherr Construction Equipment Co.
Newport News, Virginia
3rd place
Vermeer Mfg. Co.
Pella, Iowa
With
Two Rivers Marketing
Des Moines, Iowa
Direct Mail - Campaign (Under $50 million)
1st place
KIOTI Tractor
Wendell, North Carolina
With
Advantage Marketing Communications
Blairstown, New Jersey
Direct Mail - Single Piece (Over $50 million)
1st place
Federal Signal/Vactor Mfg.
Elgin, Illinois
With
Cooper Hong Inc.
St. Charles, Illinois
2nd place
IronPlanet
Pleasanton, California
With
Two Rivers Marketing
Des Moines, Iowa
3rd place
John Deere Credit
Johnston, Iowa
With
Two Rivers Marketing
Des Moines, Iowa
Direct Mail - Single Piece (Under $50 million)
1st place
Doosan Infracore America Corp.
Suwanee, Georgia
With
Bigelow Advertising
Atlanta, Georgia
2nd place
McCloskey International
Peterborough, Ontario, Canada
With
Marketing Strategies & Solutions
London, Ontario, Canada
3rd place
Titan Trailers Inc.
Delhi, Ontario, Canada
With
Marketing Strategies & Solutions
London, Ontario, Canada
Magazine Ad - Series (Over $50 million)
1st place
John Deere Power Systems
Waterloo, Iowa
With
Two Rivers Marketing
Des Moines, Iowa
2nd place
Volvo Construction Equipment
Asheville, North Carolina
3rd place
Takeuchi
Pendergrass, Georgia
Magazine Ad - Series (Under $50 million)
1st place
Compact Power
Fort Mill, South Carolina
With
Advantage Marketing Communications
Blairstown, New Jersey
2nd place
VMAC
Nanaimo, British Columbia, Canada
3rd place
Jenny Products Inc.
Bomerset, Pennsylvania
With
The Promersberger Company
Fargo, North Dakota
Magazine Ad - Single (Over $50 million)
1st place
Volvo Construction Equipment
Asheville, North Carolina
2nd place
Federal Signal/Elgin Sweeper Co.
Elgin, Illinois
With
Cooper Hong Inc.
St. Charles, Illinois
3rd place
CLAAS Omaha Inc.
Omaha, Nebraska
With
Bluestem
Omaha, Nebraska
Magazine Ad - Single (Under $50 million)
1st place
Asphalt Drum Mixers Inc.
Huntertown, Indiana
With
The Promersberger Company
Fargo, North Dakota
2nd place
Champion Motor Graders
Charlotte, North Carolina
With
Marketing Strategies & Solutions
London, Ontario, Canada
3rd place
E-Z Drill
Stillwater, Oklahoma
With
The Promersberger Company
Fargo, North Dakota
Press Kits (Over $50 million)
1st place
Iowa Mold Tooling Co.
Des Moines, Iowa
With
Two Rivers Marketing
Des Moines, Iowa
2nd place
Terex Construction America
Redmond, Washington
With
Performance Marketing
West Des Moines, Iowa
3rd place
Genie Industries
Redmond, Washington
With
Performance Marketing
West Des Moines, Iowa
Press Kits (Under $50 million)
1st place
Bobcat Co.
West Fargo, North Dakota
With
Two Rivers Marketing
Des Moines, Iowa
2nd place
The Toro Co.
Bloomington, Minnesota
With
Performance Marketing
West Des Moines, Iowa
Product Literature (Over $50 million)
1st place
Miller – St. Nazianz Inc.
St. Nazianz, Wisconsin
With
RenquistDesign, Inc.
Racine, Wisconsin
2nd place
Manitowoc Crane Group
Manitowoc, Wisconsin
3rd place
Vermeer Mfg. Co.
Pella, Iowa
With
Two Rivers Marketing
Des Moines, Iowa
Product Literature (Under $50 million)
1st place
Hydro Mobile
L'Assomption, Quebec, Canada
2nd place
Doosan Infracore America Corp.
Suwanee, Georgia
With
Bigelow Advertising
Atlanta, Georgia
3rd place
Compact Power
Fort Mill, South Carolina
With
Advantage Marketing Communications
Blairstown, New Jersey
"Platinum Award"
Presented to the winning entry receiving the top score overall.
Hydro Mobile
L'Assomption, Quebec, Canada
Public Relations Person of the Year
In related action, PICA editors selected a PR Person of the Year.
Public Relations Person of the Year
Jean Hiller
Two Rivers Marketing
Des Moines, Iowa
Special Recognition
Johnny Campos
Caterpillar Inc.
Peoria, Illinois
Past Winners
2007 |
2006 |
2005 |
2004 |
2003 |
2002 |
2001
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