Compiled by Publications in Construction and Agriculture (PICA), a subgroup of the Association of Equipment Manufacturers (AEM).

PICA has issued the first in a series of "brand enhancement" white papers to help off-road equipment industry marketers more effectively establish and maintain customer relationships. The initial paper outlines the connection between a company's brand recognition and profitability and discusses the value of business-to-business media advertising in the marketing mix.

To download, please click here.

Questions?
Please contact Pat Monroe at 414-298-4123.