Adopted by Publications in Construction and Agriculture (PICA), a subgroup of the Association of Equipment Manufacturers (AEM).

For off-road equipment industry magazines to be trusted by customers and to endure as brands, readers must be assured of their editorial integrity. PICA has adopted a set of voluntary guidelines to help ensure that the difference between advertising and editorial content is obvious to readers and that there is no advertiser influence or pressure on editorial independence.

To download a PDF copy of the guidelines, please click here.

Questions?
Please contact Pat Monroe at 414-298-4123.