Compiled by Publications in Construction and Agriculture (PICA), a subgroup of the Association of Equipment Manufacturers (AEM).

PICA has updated its Tips for Working with the Trade Press guidelines as an industry service to manufacturers and others who provide editorial materials to trade publications. The guidelines are an update to trade editor surveys the group conducted in 1998 and again in December 2001/January 2002 to find out editor preferences on subjects including press conferences, press kits, trade show events and press relations in general.

For more information, please click here.

Questions?
Please contact Pat Monroe at 414-298-4123.