PICA Publication Marketing Resources

This section of the PICA directory provides information on the various value-added services that publications can provide – in addition to advertising – to assist companies’ to implement strategic marketing tactics.

The material was presented by PICA at the May 2007 AEM Marketing Council Seminar.

It includes the overview presentation on the vast array of tools available to marketers in the off-road equipment industry through PICA, from printing capabilities to providing inserts or interactive research, demographic information, to managing targeted communications or surveys, and more.

All PICA members were also invited to provide a one-page summary of their specific services, and those received are listed below as well.

• Overview – Publication Marketing Resources – presented by 2007 PICA Chairman Dave Davel (Cygnus Business Media)
  
• PICA Member Resources Sheet – Associated Construction Publications
• PICA Member Resources Sheet – Baum Publications
• PICA Member Resources Sheet – Better Roads/Aggregates Manager
• PICA Member Resources Sheet – Construction Equipment
• PICA Member Resources Sheet – Diesel Progress
• PICA Member Resources Sheet – ENR
• PICA Member Resources Sheet – Cygnus Business Media
• PICA Member Resources Sheet – Equipment World
• PICA Member Resources Sheet – Grading & Excavation Contractor
• PICA Member Resources Sheet – KHL Group
• PICA Member Resources Sheet – Lee Publications
• PICA Member Resources Sheet – Site Prep

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Questions?
Please contact Pat Monroe at 414-298-4123.