Association of Equipment Manufacturers

Market Intelligence

Surveys

Monthly Surveys | Quarterly Surveys | Annual Surveys | Surveys on Specific Needs

AEM offers an array of surveys which provide tremendous value. From our quarterly Industry Conditions Surveys (ICS) to ad hoc surveys like E-Commerce and How the Customer Wants to do Business With Manufacturers, you can gain insight on how business issues affect you.

Get Your Survey Report Card!

AEM Members, request your survey report card showing who in your organization is receiving surveys, what surveys your company has been invited to participate in, and what surveys have been completed. Don't miss out on this valuable members-only service.

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Monthly Surveys

CE Monthly SnapShot
A brief, 5-question trends report where leaders of member organizations provide their sentiments on the marketplace. Covers demand, dealer inventories and supplier lead times. A concise version of our quarterly Industry Conditions Trends reports that allows for a month-to-month benchmark. See an example.

Quarterly Surveys

North America Construction Equipment Industry Trends Report
North America Construction Equipment Industry Trends Report, formerly called the Construction Industry Conditions Survey, is a quarterly state of the industry report for the construction industry that asks participants about their unit volume of demand, company employment, unit volume of inventories, capital spending, profit margins, wages and salaries, prices of input materials, prices charged, shortages, export performance and planning scenarios. To share in the results of this important survey, your company must participate by providing data on your company's performance. You can also purchase the prior quarter's results.

North America Ag Equipment Industry Trends Report
North America Ag Equipment Industry Trends Report, formerly called Ag Industry Conditions Survey, is a quarterly state of the industry report for the agriculture/dairy industry that asks participants about their unit volume of demand for whole goods and parts, company employment, unit volume of company and dealer inventories, capital spending, profit margins, wages and salaries, prices of input materials, prices charged, shortages, export performance and planning scenarios. To share in the results of this important survey, your company must participate by providing data on your company's performance. You can also purchase the prior quarter's results.

North America Parts Industry Trends Report
North America Parts Industry Trends Report, formerly called Parts Industry Conditions Survey, is a quarterly state of the industry report for the parts department that asks participants about their unit volume of demand, company employment and wages, unit volume of inventories, profit margins, prices of input materials, prices charged, shortages, export performance and planning scenarios. To share in the results of this important survey, your company must participate by providing data on your company's parts performance. You can also purchase the prior quarter's results.

Annual Surveys

General Parts Program Survey
The General Parts Program Survey covers the current parts policies and practices of AEM member whole goods manufacturers, as well as a separate survey of companies involved in attachments, components and supplies. Areas covered in the survey include:

  • Company organization
  • Parts sales
  • Field
  • Service
  • Manufacturer/distributor partnerships
  • Shipment handling
  • Parts operations
  • Parts pricing and discounts
  • Parts marketing
  • Implementation planning
  • New technology investment

Biennial results are provided free-of-charge to participants only.

Warranty Survey
Our Warranty Survey allows you to compare your policy to the industry in the areas of percentage of dollars approved, how claims are submitted, when your warranty starts, as well as in several other areas. Biennial results are provided free-of-charge to participants only.

Training Survey
Our Training Survey helps you compare your web-based training for distributors/rental/end users, use of operator schools and generally how your service training compares to the industry. Biennial results are provided free-of-charge to participants only.

Surveys on Specific Needs

On an ad hoc basis, AEM surveys equipment manufacturers and sister associations on specific activities and policies. For example, AEM conducted a Contractor Survey with Associated General Contractors (AGC), and teamed with Sobratema, the Brazil Society for Equipment and Maintenance Technology, to survey 104 top Brazilian end-users. In addition, AEM has conducted a Rental Survey with Rental Equipment Register Magazine on their policies, covering all types of equipment; has surveyed construction material recyclers via a Recycling Survey which contains information such as plant size, power sources, transporting configurations and their equipment needs for the future; and has conducted an E-Commerce Survey to measure AEM members' adoption of e-commerce and web technologies.

For further information regarding surveys conducted by AEM, please contact us at marketintelligence@aem.org.

Our online surveys are powered by SurveyGizmo.

Testimonial

“Vermeer Corporation uses the AEM trends report in various business presentations. The data gives a good summary of what is happening in the industry, allows us to compare the information with our company's current metrics, and also provides insights to audiences who may work outside of the industry in their day-to-day roles and positions. It's very helpful and affirming to see how we align with our peers in the industry.”

Teri Vos
Public Relations Manager
Vermeer Corporation

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