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International Focus
China Office Update
CIMA continues its series of technical sales seminars in China with its first project-specific seminar focused on a $2.35 billion
elevated railway project in western China.
Earlier this year, nine companies gave presentations on their products to an audience of over 80 people from the two large railways
ministry contractors, western China contractors that specialize in high-altitude construction, and the project's design firms
– all prior to construction.
CIMA member companies were able to showcase their product capabilities to highly qualified prospective customers, in a setting that is
conducive to in-depth, one-on-one informational exchanges.
"Technical sales seminars are effective in reaching Chinese contractors," noted CIMA's Steve Biersdorf. "Companies that
participate in these programs will reach key people in the purchasing decision; we have had several instances where companies have sold
product as a result of their participation in these CIMA events."
Upcoming Seminars
Later this year, CIMA will organize another project-specific technical seminar in conjunction with China's Ministry of Water
Resources. The project is a massive, $12-billion project to divert water 1,200 km north from the Yangtze River in Hubei Province to
Beijing and Tianjin.
Companies will present the technical benefits of their products to an audience of potential contractors and the project's
designers, who are still considering different options for construction. The seminar should take place in August or September, 2001.
CIMA will also host a technical seminar at the Beijing International Construction Equipment Show (BICES), October 16-19, 2001, in
Beijing, for companies exhibiting with the CIMA pavilion.
Meetings with Key Officials
CIMA's headquarters staff and on-site China office personnel continue informational exchanges with Chinese government and
construction industry representatives. These include initiatives to lobby the Chinese government on key issues affecting equipment
sales to the China marketplace, such as importation regulations.
The Association has also met with in-country Chinese publications to discuss news-sharing and with in-country equipment associations to
discuss statistical-data reporting programs.
Member Input
"CIMA continues to proactively assist manufacturers with China-related export activities, and we are continually obtaining member
feedback to assess our programs, to fine-tune existing services and incorporate new ones," noted Biersdorf.
>> Go to: Chinese Construction Equipment Website
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