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Publications Bureau
Marketing Awards Program
The inaugural PICA "Measures of Success" Awards program was a success, with more than 100 entries across four categories:
magazine ads, product literature, direct mail and press kits.
PICA initiated the awards program to recognize outstanding marketing communications efforts in the construction equipment industry, to
spotlight best practices as an industry educational guide and to promote the role of marketing communications to a wider audience. As
part of the awards program, PICA editors also selected a PR Person of the Year who exemplified "outstanding" media relations
skills.
Winners were announced at the June meeting of the CIMA Marketing Communications Council (MCC) and are posted on the CIMAnet website.
>> Go to: CIMA Publications Bureau
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