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Latin America Focus
Latin America: Contractor Focus Groups Provide Targeted Business Intelligence
Focus groups and other Association Latin America programs provide first-hand information on customer needs, industry trends and opportunities.
The Latin America customer focus group program is the latest element in AEM's continuing efforts to maintain and build upon key in-country strategic alliances.
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AEM’s Latin America desk will expand upon the successful “contractor focus group” program it started last year, with discussions now underway for sessions in Argentina, Chile (one of the most important markets right now due to its relative stability) and, possibly, Mexico.
In 2001, AEM conducted in-country focus groups with the leading contractors and other equipment buyers in Brazil and Venezuela.
The translated material from the Brazilian and Venezuelan roundtables is now being prepared into in-depth reports for the membership, to be posted on the AEM website.
AEM’s Arnold Huerta notes that the focus group participants were very candid, making their insights invaluable in helping members understand the complexities of the Latin America marketplace.
First-Hand Customer Information
The focus group program is the latest element in the Association’s continuing efforts to maintain and build upon key strategic alliances established in the last year and a half since the Latin America desk was established.
This has included in-country visits with influential construction-related trade groups, companies and government officials as well as participation in and organizing exhibit pavilions in major trade shows in Latin America.
Latin America Resources: |
• Focus group program
• Advisor Latin America newsletter
• Latin America distributor/agent search reports
• Customized distributor search, screening and appointment matchmaking services. |
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According to Huerta, the aim of the focus groups and other Association Latin America programs is to provide first-hand information on customer needs and concerns as well as industry trends and opportunities.
“This data is very difficult for a company to obtain on its own. We’ve taken the initiative to build a reputation as a reliable U.S. industry liaison,” he stated.
Latin America Resources
The AEM Latin America desk also provides business intelligence through its “Advisor Latin America” newsletter (via fax, e-mail and Web), current news, infrastructure information and other business resources in the Latin America resources center on the AEM website, a variety of detailed market data reports (by country and market sector), and general consulting on the Latin America marketplace.
Another important tool is the Latin America distributor/agent search list reports and customized distributor search, screening and appointment matchmaking services. (click here to read accompanying story).
For more information, contact AEM's Arnold Huerta at 414-298-4119.
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