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PICA “Measures of Success”: Marketing award winners recognized

PICA PR Person of the Year Pictured with PICA Public Relations Person of the Year Winston Leonard of Volvo Construction Equipment (second from right) are PICA officers (L-R) First Vice Chairman John Weatherhead of Reed Construction Data, Chairman Mike Porcaro of James Informational Media and Second Vice Chairman Dave Davel of Cygnus Business Media.

AEM’s Publications in Construction Association (PICA) recognized the winners of its annual “Measures of Success” marketing communications awards program during special ceremonies at AEM’s Marketing Council seminar in Williamsburg, VA.

Each year the PICA awards program recognizes excellence in marketing communications in the construction equipment manufacturing industry.

Some 25 awards were presented in the categories of direct mail, magazine ads, product literature and press kits. In addition, a Public Relations Person of the Year was named.

The winning entries are showcased on the AEM website (please click here).

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Year-End 2003