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Cover Stories
Plan now for ICUEE 2005: "The Demo Expo"
September 27-29, 2005
Louisville, KY
| ICUEE planning objectives |
• Increased attendance opportunities, with a focus on North America;
• Expanded outreach to industry organizations to reinforce the show’s reputation as an industry gathering place (includes addition of allied association conventions and meetings to the show event roster);
• Upgraded educational programming to attract attendees and enhance the show experience; and
• Improved layout of the exhibit grounds, plus multiple registration areas and bus drop-off points for
the show’s official hotel shuttle,
to facilitate traffic flow throughout all areas of the show. |
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Greater return on exhibitors’ and attendees’ show
investment aim of 2005 ICUEE strategic planning objectives.
A renewed emphasis on the hallmark of the International Construction and Utility Equipment Exposition (ICUEE) – hands-on equipment demonstrations – underscores planning for the 2005 show – set for September 27-29, 2005 in Louisville, KY.
This is one of the strategic planning objectives approved by the show’s Management Committee to grow ICUEE attendance and provide exhibitors with enhanced customer-contact opportunities.
Continued Commitment to Provide Value
The show continues to evolve from a regional to a national event, and promotion will focus on North America (U.S., Canada and Mexico).
“ICUEE is the largest and most successful demo show in the industry and one of the largest expositions in the U.S., but our goal is to provide even more value-added services in the future to our exhibitors and attendees,” explained ICUEE Show Manager Paula Miller.
Promotion to Expanded Target Markets
The ICUEE 2005 promotion campaign includes extensive research to identify and target all appropriate products and markets to attract the broadest possible qualified audience.
ICUEE is geared to all segments of the utility (electric, cable TV, telephone, water, sewer, gas) and general construction markets.
Equipment Demos
During ICUEE, the leading companies in the utility and construction industry take more than 1 million net square feet of indoor and outdoor exhibit space to display and demonstrate equipment that includes, but is not limited to:
all-terrain carriers, attachments, components, earthmoving, environmental, light, overhead and maintenance, material handling, recycling, safety, testing, transportation, trenching, trenchless, trucks and utility materials/supplies.
40 Years of Growth
ICUEE began 40 years ago as a modest equipment demonstration by one company using a Midwestern farm field, and has grown to be North America’s leading demo show.
AEM owns and produces the biennial show. For more information, contact ICUEE (toll free 866-236-0442, info@icuee.com).
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