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Education Focus
Seminar Snapshot
 AEM’s educational programming brings members up to speed on the latest industry trends, information and resources. The seminars feature presentations by industry and business experts, “best practices” case studies and peer-to-peer networking interchanges.
Online Value-Added Services
| New: Conduct a sales college at your company |
AEM recently conducted its popular High Performance Sales College onsite at MacDon Industries for the company’s entire sales force.
“The course content was appropriate and thought-provoking, and Mike (course facilitator Michael Marks) had great chemistry with our group,” said Paul Jeffrey, MacDon’s U.S. Sales Manager.
To learn more about how you can educate your entire sales force - from the convenience of your own offices, contact AEM’s Heide Kraus
(414-298-4143). |
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High Performance Sales College
July 12-13, 2004
Holiday Inn O’Hare International
Rosemont, IL
November 30-December 1, 2004
Westin Atlanta Airport
Atlanta, GA
AEM’s unique "sales college" curriculum is designed to help district managers become “A-players” by managing their time more effectively and focusing on their customers’ needs. Company personnel learn to go beyond selling to become “solutions providers” for their customers, building long-term and profitable channel relationships.
Attendee focus: equipment manufacturing district/territory managers.
Ag Marketing Conference
July 13, 2004
Holiday Inn O’Hare International
Rosemont, Illinois
This annual AEM event focuses on agribusiness issues and trends affecting equipment manufacturers and industry suppliers in areas including legislation, regulations, manufacturing and the economy.
A highlight is the release of the association’s mid-year “state of the ag industry” forecast of anticipated equipment sales.
Other topic areas for the 2004 ag conference include:
- Macro view of the ag economic outlook - and political considerations in this Presidential election year
- Legislative and regulatory “landmines” update
- Product tracing and tracking
- BSE’s (Bovine Spongiform Encephalopathy) impact on equipment sales
- Ag equipment distribution trends - what will 2010 look like
Attendee focus: ag equipment senior marketing, sales and management executives, account managers and market research analysts.
Marketing Seminar
August 22-24, 2004
Eastland Park Hotel
Portland, Maine
 AEM’s annual Marketing Seminar will offer strategies to help attendees adapt to changing distribution channels and more effectively manage customer relationships.
The seminar location: a restored historic hotel in the heart of scenic Portland’s arts and shopping district and minutes away from the Old Port waterfront. Portland is steeped in New England tradition and easily accessed via air (Portland, ME; Manchester, NH, or Boston, MA), train or car.
Topic areas under development include:
- Using distribution channels to meet customer needs
- Brand “architecture”
- New marketing tools for direct mail and e-mail
- “ABCs” for successful focus groups
- Best practices in trade show booth design
- Getting the most from trade show leads
BONUS:
- “Measures of Success” Marketing Awards – Meet the winners of this annual recognition
program for equipment industry marketers,
sponsored by AEM’s Publications in Construction Association (PICA).
Attendee focus: marketing and communications-related functions - all levels (including marketing and product management, advertising, sales, public relations, exhibits planning).
Customer Support Seminar
October 3-6, 2004
Marriott Riverwalk
San Antonio, Texas
 Customer support personnel will explore future challenges that will impact company parts, service and training operations when they gather for AEM’s annual Customer Support seminar, themed “Marketplace 2009: Beyond Selling Equipment.”
The seminar hotel is located in the heart of San Antonio’s famed Riverwalk district and is convenient to other area attractions.
The seminar educational modules include:
- Equipment technology issues and challenges
- Channel challenges (panel discussions)
- Dealer incentives
- Logistics and inventory management
- Product support and service capabilities
- Training - The seminar concludes with a full day devoted to parts, service and training issues.
Attendee focus: parts, service, training, warranty and product managers.
Annual Conference: Conference Snapshot: Industry, Business, Government Perspectives >>
The Place To Be in November: AEM Annual Conference >>
Product Safety Seminar a Success >>
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