8/20/2012Advisor Newsletters - AEM Advisor
“To have fully-engaged members so the greatest number of members possible benefit from AEM services.”
That is the primary goal of the Membership Key Result Area (KRA) in the AEM Strategic Plan. It’s a simple statement which represents an important position for the association. The focus of membership is not to recruit the most members possible. It is to:
- Have fully-engaged members
- Engage these members in developing and guiding programs
- Enable the greatest number of members possible to benefit from these services
To achieve these objectives, the AEM staff has focused on an ambitious campaign this year of member visits, orientations and participation in member events.
As a direct result we have added several new leaders on the AEM and Sector Boards and have increased first-time participation in AG CONNECT Expo & Summit, statistics programs, technical support, advocacy and use of market intelligence information. The focus on engagement is truly making a difference.
The visits with members were particularly effective as we reached a better understanding of the service needs valued by members and matched them to our programs, while involving the members more in association initiatives. AEM took the actions in response to the results of the 2011 membership survey. Here are the highlights of our member engagement efforts:
Member Visits & Events
A priority has been placed on visiting members that have had limited involvement in AEM services and also more active members that have had changes in leadership. More than 25 of these meetings have been held already this year with more planned. We are currently measuring the results of these sessions to fully understand their impact. Early results show significant improvements in levels of activity, including several first-time commitments to participate in AG CONNECT by key companies.
New Director Orientations
All new directors to the AEM Board, AG Sector Board and CE Sector Board have completed or are scheduled to receive comprehensive orientations. These sessions have enabled new directors to better understand AEM activities, board responsibilities and action on current association priority issues. This has allowed them to be prepared to fully contribute in board discussions and decisions.
Membership Orientation Sessions & Webinar
We hosted 19 members from 15 companies at the AEM Milwaukee headquarters in June for a first-time, half-day membership orientation session to explain all AEM services and activities. (We also conducted an orientation session at our World of Asphalt show in March. Sixteen representatives from 12 member companies participated.)
We held a first-ever online orientation webinar, which had 60 attendees and was very successful, resulting in numerous requests for more information on specific programs. (The webinar is archived online on the AEM website.)
A fully engaged membership benefits all by providing more meaningful industry dialog and representation for all companies. The action plan for the Membership KRA was one of the first approved by the AEM Board at its August meeting. Look for continued outreach in the months ahead.
My President’s Report to the AEM Board of Directors included a list of my activities to represent AEM since the last Board meeting, in April. This list underscores the focus on member engagement and is listed below.
Are you and your company getting the maximum benefit from AEM services and programs? If you aren’t sure, let me know. We will sit down with you and develop a plan to make sure you get the most from your AEM membership.
April 5 CONEXPO-CON/AGG Association Partners Washington, DC
April 14-18 Intermat Exhibition Paris, France
April 23-24 AEM Chair Rusty Fowler Planning Meeting Memphis, TN
May 3-4 Leadercast Event Atlanta, GA
May 14 Mahindra Member Orientation & Visit Houston, TX
May 15 Manitou/Gehl Member Orientation & Visit West Bend, WI
May 17-18 Volvo Member Conference & Press Event Miami, FL
May 22-23 AEM Spring Statistics Conference Okla. City, OK
May 25 AG CONNECT 2013 Management Committee Conference Call
May 29 Center for Exhibition Industry Research Board Washington, DC
May 30 Exhibition & Convention Executives Forum (ECEF) Washington, DC
May 30-31 Transportation Construction Coalition (TCC) Fly-In Washington, DC
June 5 Nat’l Concrete Masonry Assn/CECA Partner Meeting Milwaukee, WI
June 6 CE Sector Board Conference Call
June 7 AEM Nominating Committee Conference Call
June 12-13 Senate Democratic Steering & Outreach Cmte. & DC Office Washington, DC
June 14 Ag Industry Electronics Foundation (AEF) Milwaukee, WI
June 20 AEM Ag Advocacy Strategy Team Washington, DC
June 25 Int’l Equip. Solutions (Paladin) Member Orientation/Visit Oak Brook, IL
June 27-28 Int’l Assn. of Exhibitions & Events CEO Search Committee Dallas, TX
July 10 ICUEE 2013 Management Committee Chicago, IL
July 11-12 DC Office Visit & Meetings Washington, DC
July 12 AEM Finance Committee Conference Call
July 12 AEM-Munich Trade Fairs Int’l Joint Venture Meeting Washington, DC
July 30 CONEXPO-CON/AGG 2014 Management Committee Conference Call
August 1 AEM Membership Committee Chicago, IL
August 1 AG & CE Sector Boards Chicago, IL
August 1 Joint Session: AEM, AG & CE Sector Boards Chicago, IL
August 2 AEM Board of Directors Chicago, IL
August 2 AEM Nominating Committee Chicago, IL
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