Association of Equipment Manufacturers

1/24/2013
Advisor Newsletters - AEM Advisor

World of Asphalt, AGG1 Boost Exhibitor ROI by Helping Attendees Find New Products

World of Asphalt and AGG1 2013 have launched a comprehensive New Products and Technologies program that improves show ROI by helping attendees more quickly find the latest product innovations on the show floor.

Exhibitors can take advantage of the program by logging in and uploading information about the latest products and technologies they plan to display at the shows. Attendees can then preview new products online and create a personal show planner to keep track of the exhibitors they want to visit.

Exhibitors who have uploaded new products and technologies information will receive a special designation next to their listing in the printed onsite show directory, and prominent signage will help attendees easily find booths in which new products or technologies are displayed. A mobile app will also be available.

“World of Asphalt and AGG1 2013 have broken all exhibit space records so attendees will find more product innovations on display than ever before. These pre-show planning and onsite navigation tools make it as convenient as possible for attendees to make the most of their time onsite,” stated Show Manager Rich Prausa.

Ninety percent of attendees surveyed at past World of Asphalt and AGG1 shows said they attend in order to see new products and to meet with technical experts, and web analytics prove that New Products and Technology pages are highly visited prior to the shows. To date, 85 new products from nearly 60 exhibitors have been uploaded to the shows’ websites.

The co-located 2013 AGG1 Aggregates Academy & Expo and World of Asphalt Show & Conference will be held March 19-21, 2013 at the Henry B. Gonzalez Convention Center in San Antonio, Texas. For more information, visit www.worldofasphalt.com and www.agg1.org.

For more information on the New Products and Technologies program, contact AEM’s Christina Wade (cwade@aem.org, tel: 414-298-4141).

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