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'Construction Equipment' among 23 titles cut by Reed Elsevier
B to B Media Business (April 16, 2010) - Reed Elsevier announced Friday that it is closing 23 controlled-circulation publications it has so far been unable to sell. These publications include powerful and revered b-to-b media brands such as Construction Equipment, Graphic Arts Monthly, Modern Materials Handling, Plant Engineering, Professional Builder, Purchasing, Restaurants & Institutions and Tradeshow Week.
April 19, 2010
Cygnus Emerges From Bankruptcy; Names New CEO
AgriMarketing (September 22, 2009) - Cygnus Business Media today said today that it has officially emerged from bankruptcy protection. A U.S. bankruptcy court approved the trade publisher's pre-packed plan of reorganization earlier this month.
In connection with the announcement, Cygnus also said that John French, who resigned as chief executive from Penton Media in July 2008, has been named the company's new CEO.
September 23, 2009
AEM's Marketing Council announces series of educational webinars
AEM (June 2, 2009) - AEM is dedicated to delivering quality education to the membership. Especially during these economic times, companies need access to the information and tools needed to maintain a market presence. As promised, we are bringing you an exciting webinar series in place of the 2009 live Marketing Council Seminar. The webinars will offer more opportunity to an increased number of participants who are currently dealing with travel freezes or reduced travel budgets. This is the only marketing education specific to the off-road equipment manufacturing industry.
June 2, 2009
Equipment manufacturing ôPublic Relations Person of the Yearö named by publication group
AEM (April 22, 2009) - Publications in Construction and Agriculture (PICA), a subgroup of AEM has named Jane Cooper of Cooper Hong Inc., in St. Charles, Illinois as its Public Relations Person of the Year.
April 23, 2009
Winners named for off-road equipment industry marketing awards
AEM (April 22, 2009) - AEM has announced the winners in its annual ôMeasures of Successö marketing awards program, which is conducted under the auspices of AEMÆs Publications in Construction and Agriculture (PICA) subgroup. Winning companies come from across the United States and Canada.
April 23, 2009
Advertising specialties deliver best ROI, study shows
Sales & Marketing Management (November 14, 2008) - Advertising Specialty Institute, a Trevose, PA-based media and marketing organization serving the advertising specialty industry, revealed today in a new study that advertising specialties is the most cost-effective advertising medium available, beating out all forms of advertising, including TV, radio and print.
November 17, 2008
Deadline November 5 for AEM Marketing Awards Entries
AEM (October 29, 2008) - The deadline is just days away - November 5, 2008 - to enter AEMÆs annual ôMeasures of Successö marketing awards program. Entry materials must have appeared in 2008 (or fourth quarter 2007). Award categories are magazine ads, direct mail, product literature and press kits. Sponsored by AEMÆs Publications in Construction and Agriculture group, the awards spotlight quality marketing communications efforts specifically in the off-road equipment manufacturing industry, to provide peer recognition and advance industry best practices.
October 29, 2008
Time is Running Out to Submit Entries for AEM Marketing Awards
Only two weeks are left to enter AEMÆs annual ôMeasures of Successö marketing awards program. Send your best magazine ads, product literature, direct mail pieces and press kits to AEM by November 5 to be entered into the associationÆs annual ôMeasures of Successö marketing awards program. Entries are judged in two categories by company sales revenue to encourage broad participation. Sponsored by AEMÆs Publications in Construction and Agriculture group, the awards spotlight quality marketing communications efforts specifically in the off-road equipment manufacturing industry, to provide peer recognition and advance industry best practices.
October 22, 2008
AEMÆs Marketing Awards - One Month Left to Enter
AEM (October 6, 2008) - DonÆt delay û the deadline is November 5, 2008 to submit entries to AEMÆs ôMeasures of Successö marketing awards program, which recognizes outstanding marketing communications efforts in the off-road equipment manufacturing industry. Entry categories are magazine ads, direct mail, product literature and press kits, and they must have appeared in 2008 or fourth quarter 2007. Sponsored by AEMÆs Publications in Construction and Agriculture group, the awards spotlight quality marketing communications efforts specifically in the off-road equipment manufacturing industry, to provide peer recognition and advance industry best practices.
October 6, 2008
You Have to Enter to Win! û AEMÆs Marketing Awards Program Accepting Entries
AEM (September 29, 2008) - ThereÆs still time to receive industry recognition for your marketing communications efforts by entering this yearÆs edition of AEMÆs ôMeasures of Successö marketing awards program, which covers 2008 and fourth quarter 2007. Deadline is November 5, 2008 to submit entries. Sponsored by AEMÆs Publications in Construction and Agriculture group, the awards spotlight quality marketing communications efforts specifically in the off-road equipment manufacturing industry, to provide peer recognition and advance industry best practices.
September 29, 2008
AEM Marketing Awards û Open to Companies of All Sizes!
AEM (September 22, 2008) - Whatever the size of your company or resources, you are encouraged to enter AEMÆs ôMeasures of Successö marketing awards program. Great ideas, creativity and spot-on execution have no boundaries. Categories are magazine ads, direct mail, product literature and press kits, and entries are judged in two categories by company sales revenue to encourage broad participation. Deadline to enter is November 5, 2008. Sponsored by AEMÆs Publications in Construction and Agriculture group, the awards spotlight quality marketing communications efforts specifically in the off-road equipment manufacturing industry, to provide peer recognition and advance industry best practices.
September 22, 2008
PICA Media Group Releases 'Brand Building' White Paper; First in a Series
AEM (September 19, 2008) - AEMÆs Publications in Construction and Agriculture (PICA) has issued the first in a series of "brand enhancement" white papers to help off-road equipment industry marketers more effectively establish and maintain customer relationships. The initial paper outlines the connection between a companyÆs brand recognition and profitability and discusses the value of business-to-business media advertising in the marketing mix. The document is online in the PICA section of the AEM website. PICA is AEMÆs product-specific group for senior publishing and editorial representatives from bona fide media which serve the off-road equipment industry worldwide. PICA's mission is to establish and maintain consistent and uniformly high standards of interaction and communications between trade media, companies and other organizations affecting the off-road equipment industry.
September 19, 2008
AEM Marketing Awards: Get the Recognition You Deserve!
AEM (September 10, 2008) - YouÆve done the work. Now get the applause of your peers û and bosses! Enter your best marketing communications work from the past year in AEMÆs ôMeasures of Successö marketing awards program. Deadline to enter is November 5, 2008. Sponsored by AEMÆs Publications in Construction and Agriculture group, the awards spotlight quality marketing communications efforts specifically in the off-road equipment manufacturing industry, to provide peer recognition and advance industry best practices.
September 10, 2008
Call for Entries: AEMÆs equipment industry marketing awards
AEM (September 2, 2008) - AEM is now accepting entries for its annual ôMeasures of Successö awards program, which recognizes outstanding marketing communications efforts in the off-road equipment manufacturing industry. The deadline for entries is November 5, 2008.
September 3, 2008
What Do Your Marketing Communications Reveal About You?
MarketingProfs.com (August 26, 2008) - Do you really care about your customers? Your marketing communications tell the story ù for better or for worse.
August 27, 2008
Is Press Release Addiction Killing Your Marketing Efforts?
ManageSmarter (August 18, 2008) - It's time for marketers to realize there's more they can do on the public relations front that far exceed the promotional value of a never-ending string of press releases. And yet, too many of these folks think they're doing PR by merely "shipping news releases in volume," as if sheer tonnage will win the day and gain the visibility and desired customer demand. Well, think again.
August 22, 2008
Entry Materials for AEMÆs 'Measures of Success' Marketing Awards Program Now Online
AEM (June 3, 2008) - The entry rules and entry form are now online for the latest edition of AEMÆs ôMeasures of Successö marketing awardsö program. covering 2008 and fourth-quarter 2007.
June 3, 2008
Equipment manufacturing publication group selects "Public Relations Person of the Year"
AEM (May 30, 2008) - Publications in Construction and Agriculture (PICA), a subgroup of AEM, has named Jean Hiller of Two Rivers Marketing in Des Moines, Iowa as its Public Relations Person of the Year.
May 30, 2008
Equipment industry marketing award winners announced
AEM (May 30, 2008) - AEM announces the winners in its annual ôMeasures of Successö marketing awards program, which is conducted under the auspices of AEMÆs Publications in Construction and Agriculture (PICA) subgroup. Winning companies come from across the United States as well as Canada.
May 30, 2008
Marketing Strategy: Ad Spending During a Recession
Sales & Marketing Management (March 3, 2008) - In a soft economy, shortsighted executives will panic and bolster their next quarterly earnings report by cutting the ad budget. After all, advertising is an expense: Eliminate it and the money drops right to your bottom line. It's a quick fixùbut it is a costly one! Here are five good reasons not to trim your advertising and promotion budget in an economic downturn.
March 3, 2008
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