Trade Shows
Exhibitor Benefits
Benefits to AEM members of the Association's leadership role in these expositions include:
- Reduced exhibit space rates
- Priority exhibit space status
- Priority housing status
- Involvement in show rules and determination
- Input to seminar development
Reasons why exhibiting is key to the marketing mix:
- “Trade shows are the #1 business-to-business marketing spend to support sales beating out specialty publications, internet, promotions and PR respectively.”
Source: Market Reality eSurvey - “91% of attendees tell us they get the most useful buying info from trade shows and events.”
Source: Skyline Exhibits, 2006 - “Trade shows are the #1 sales or marketing medium for quickly overcoming objections and accelerating the buying process.”
Source: Skyline Exhibits, 2006
View More Reasons Why Exhibitions are Key to the Marketing Mix
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