Association of Equipment Manufacturers

Trade Shows

Exhibitor Benefits

Benefits to AEM Members of the Association’s Leadership Role in These Expositions Include:

  • Reduced exhibit space rates & maximum space size rule
  • Priority exhibit space status
  • Priority housing status
  • Involvement in show rules and determination
  • Input to seminar development
  • Quality venue to maximize your ROI
  • Co-Locations and partnerships with goal of adding value and reducing number of shows
  • Customer service driven

Reasons Why Exhibiting is Key to the Marketing Mix

  • “Trade shows are the #1 business-to-business marketing spend to support sales beating out specialty publications, internet, promotions and PR respectively.”
    Source: Market Reality eSurvey
  • 91% of attendees say that trade shows impact their buying decisions because the competition is in one location allowing for comparison shopping in real time.
    Source: Exhibitor Magazine
  • 89% of decision makers say that exhibitions keep them up to date on the latest trends and developments in their industry.
    Source: CEIR 2011
  • 77% of qualified attendees at events are potential customers for exhibiting companies.
    Source: CEIR 2011

View More Reasons Why Exhibitions are Key to the Marketing Mix

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