Trade Shows
Exhibitor Benefits
Benefits to AEM Members of the Association’s Leadership Role in These Expositions Include:
- Reduced exhibit space rates & maximum space size rule
- Priority exhibit space status
- Priority housing status
- Involvement in show rules and determination
- Input to seminar development
- Quality venue to maximize your ROI
- Co-Locations and partnerships with goal of adding value and reducing number of shows
- Customer service driven
Reasons Why Exhibiting is Key to the Marketing Mix
- “Trade shows are the #1 business-to-business marketing spend to support sales beating out specialty publications, internet, promotions and PR respectively.”
Source: Market Reality eSurvey - 91% of attendees say that trade shows impact their buying decisions because the competition is in one location allowing for comparison shopping in real time.
Source: Exhibitor Magazine - 89% of decision makers say that exhibitions keep them up to date on the latest trends and developments in their industry.
Source: CEIR 2011 - 77% of qualified attendees at events are potential customers for exhibiting companies.
Source: CEIR 2011
View More Reasons Why Exhibitions are Key to the Marketing Mix
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