Trade Shows

Why Exhibit?

Top Reasons Why Exhibitions Are Key to the Marketing Mix

1. 91% of attendees rank trade shows as “extremely useful” as a source for product purchasing information.
   Source: Simmons Market Research Bureau
2. The vast majority (87%) of survey respondents (who) have a role in the overall purchase of their organizations, stated that national exhibitions are an “extremely useful” source of needed purchasing information.
   Source: CEIR, 2011
3. 86% of decision makers say that attending exhibitions helps their company make decisions on what products/services to buy.
   Source: Exhibit Surveys, Inc.
4. 87% of survey respondents [who] have a role in the overall purchase of their organizations, stated that national exhibitions are an “extremely useful” source of needed purchasing information.
   Source: CEIR, 2011
5. Approximately two thirds (63%-70%) of trade show attendees place a high level of importance on face-to face interaction during the pre-purchasing stages.
   Source: CEIR’s six-part study series entitled, “The Role and Value of Face-to-Face Interaction”
6. When asked the question “Which marketing mix components do you find most effective in achieving [specific] objectives?” respondents answered overwhelmingly that exhibitions are more effective than business-to-business advertising, public relations, direct mail and telemarketing.
   Source: CEIR, 2011
7. 77% of executives feel exhibitions offer a high value in helping achieve relationship management, engagement with customers and prospects.
   Source: CEIR, 2011
8. Trade show visitors will tell 6+ people about their experience.
   Source: CEIR, 2011
9. 97% of all qualified attendees represented a new prospect and potential customer for exhibiting companies.
   Source: Exhibit Surveys, Inc.
10. 85% of decision makers say attending trade shows saves their company time and money by bringing vendors together under one roof.
    Source: CEIR, 2011
11. The average total cost of closing a sale in the field is $1,080, while the cost of closing a sale to a qualified trade show prospect is $419.
    Source: Trade Show Bureau
12. 77% of executives feel exhibitions offer a high value in helping achieve relationship management, engagement with customers and prospects.
    Source: CEIR, 2011

Join AEM

Interested in receiving exhibit space discounts?
Become a member of AEM and receive valuable services which can help you do business more effectively and identify future growth opportunities around the world.

Learn more

Customer Service

Have additional questions or need more information about exhibiting at our trade shows? Call customer service at (800) 867-6060.

Member Product Locator

Search for AEM member products and/or industry services. Results will provide company information.

Search Now