Membership Committee

Objective

  • Guide the development and implementation of plans to recruit, retain and engage members.
  • Provide guidance on membership classifications and value propositions.

Responsibilities

  • Review and provide strategic input to staff on member recruitment, engagement, retention and renewals programs and associated marketing and communications plans.
  • Review membership categories and eligibility and recommend any changes to the AEM Board.

2024 Priorities

  • Provide direction and recommendations on the AEM member engagement initiative.
  • Provide direction on onboarding, benefits awareness and core services messaging.
  • Provide direction and actively engage in the recruitment and retention of select key prospects and members.
  • Act as ambassadors for AEM at all AEM events, regional member meetings and for new members at the AEM Annual Conference.
  • Review membership and membership marketing metrics.

Leadership

  • Committee leadership consists of a Chair and Vice Chair.
  • The Chair is appointed by the AEM Chair to a one-year term each November from committee representatives, usually from the AEM Board of Directors.
  • The Chair typically serves two one-year terms. There are no term limits.
  • The Vice Chair then assumes the Chair position.

Composition

  • Approximately 20-25 members, including AEM Directors, Sector Board Directors and non-Director members, representing a cross-section of the AEM membership.
  • Committee terms are two years, with half the committee being selected each year. Members can be reappointed.
  • The committee aims to have a 50-50 split between Directors and non-Directors.

Meetings

  • Either a face-to-face meeting or virtual meeting is held one to two times each year, as determined by membership issues and activities for each year.
Group Leadership

Chair

Luke Thornton

Harper Industries, Inc.

Vice Chair

David Disberger

Great Plains Manufacturing

AEM Staff Contact

Paul Flemming

Vice President, Membership & Sales

414-298-4150

Sara Truesdale Mooney

Senior Vice President, Membership, Business Development & Data

414-298-4130