AEM Latin America Resource Manuals can help those new to the regionPicture yourself in this situation: your company plans to start doing business in Latin America and you are the project leader. Where do you start?

It’s a good question, especially when you may know nothing about the opportunities and the culture of the countries in the region, and meetings with distributors or partners can take months and cost thousands of dollars.

AEM has a solution to guide sales and marketing leaders through this process.

Industry Resource Manuals are now available for both the agriculture and construction equipment sectors and offer a regional overview as well as a breakdown of  each sector's 10 most significant markets, including:

  • LA AG Resource Manual - Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru, Uruguay, and Venezuela

  • LA CE Resource Manual - Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, Panama, Peru, and Venezuela

The Industry Resource Manuals provide an overview of each country’s political situation, leading economic indicators, trade arrangements, regulatory environment, in-country manufacturing base, key industry contacts and more.

For those ready to take action steps, the manuals furnish contact details for governmental organizations, other beneficial associations and trade magazines that can help marketers explore new connections.

Order Now

Industry Resource Manuals are now available through the AEM Store. AEM member cost is $500 per country or $2,500 for the whole manual per sector (either Agriculture or Construction). To order, click here or visit www.shop.aem.org

For more information on the Latin America Industry Resource Manuals, contact Barbara Schumacher (bschumacher@aem.org, tel: 414-298-4103) or Arnold Huerta (ahuerta@aem.org, tel: 414-298-4119) in AEM’s Global Business Development department.

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