Ever wonder why your trade show ROI barely registers? Consider this – according to the Center for Exhibition Industry Research (CEIR), exhibitors fail to effectively follow up on 87 percent of the leads taken at trade shows.

“Not only is this preventing most companies from ever getting ROI, but it can also damage their companies’ reputation in the market,” says exhibitor consultant/trainer Jefferson Davis.

For too many exhibitors, when the doors close, the show is over, Davis says. For highly successful exhibitors, this is when the real work begins.

Join Davis for a discussion that will deliver practical takeaways to help you better manage the all-important post-show phase at the CONEXPO-CON/AGG & IFPE exhibitor meeting, set for August 23rd at Loews Chicago O’Hare in Rosemont, Illinois. 

To register, go to www.aem.org/exhibitormeetings.

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