Make sure your booth is on the "must see" listShowing up is 80 percent of life, according to a quote attributed to comedian and director Woody Allen. But that’s not necessarily the case for trade show exhibitors.

Due to sheer show size, three out of four CONEXPO-CON/AGG and IFPE attendees surveyed have already planned which exhibits they want to visit prior to coming to Las Vegas, says AEM Marketing Manager Steve Suhm.

“You can’t assume everyone who comes to the show is going to find you, so you have to be proactive.” Suhm said. “You need to let prospects know you will be there and give them a reason to visit your booth.”

Suhm will talk about the free booth promotion tools available to CONEXPO-CON/AGG and IFPE 2017 exhibitors during a webinar set for Tuesday, December 6 at 1:30 p.m. CST. He will also offer tips and tactics to optimize promotion results and discuss how to get individual help.

For more information or to register, click here.

Free Webinars Focus on What's New

A series of brief, informative webinars will offer CONEXPO-CON/AGG and IFPE 2017 exhibitors the critical information they need to achieve a successful show experience.

Below are dates and session descriptions for seminars scheduled for December and January.

Reserve your spot and watch the Exhibitor Insider for additional information.

December 2016

How to Drive Traffic to Your Booth

Tuesday, December 6
1:30 – 2:15 p.m. CST 

Learn about the tools CONEXPO-CON/AGG and IFPE Show Management offers to help drive traffic to your booth. Did you know you can order and mail up to 2,000 customized postcards?  Attend this webinar to learn how to take advantage of this offer and more. 

Presented by: Steve Suhm, AEM 

Badges - Be Prepared! Avoid the Lines and Paying More Than You Need To

Tuesday, December 13
1:30 – 2:15 p.m. CST 

Learn about upcoming badge pack price deadlines, options to pick up badges in Vegas, and how to take advantage of the free Monorail pass. Badges are NOT being mailed and need to be picked up at the show – this webinar will provide tips on how to avoid those last-minute headaches. 

Presented by: Angela Weller, AEM

January 2017

Lead Systems & Beacon Technology: A Recipe for Success! (Live Re-broadcast)

Tuesday, January 17
1:30 – 2:30 p.m. CST

Today’s beacon technology is literally changing the way lead data is generated and used.  This live webinar will discuss your lead retrieval options, explain SWAP, and how to view your lead data onsite. In addition, you will hear about the new eventBit beacon technology and what ROI benefits you can reap from this new data tool.

Presented by: Mike Godsey and Kimberley Kraft, Experient Inc.

Just Around the Corner: Exhibitor Service Manual Deadlines

Tuesday, January 24
11:30 – 12:00 p.m. CST

Deadlines are around the corner and if you miss them, it may cost you! This webinar will provide you with a quick recap of key deadlines to make sure you’ve hit all your key targets. We’ll also brush up on those frequently asked questions, target date information, and walk through what exhibitors should do when they first walk on the show floor for set-up.

Presented by: Rebecca Kettlewell, Kelly Lang, and Rich Prausa, AEM

Pre-Show Promotion—How You Can Go from Good Show to GREAT Show

Thursday, January 26
1:30 – 2:15 p.m. CST

The show countdown has started, but there is still time to work with CONEXPO-CON/AGG and IFPE Show Management to ensure you stand out from the crowd. Learn how you execute a free customized direct mail campaign before the February 3 deadline, grow awareness of new products, and send out customized, high-deliverability emails to your customers and prospects.

Presented by: Steve Suhm, Marketing Manager, AEM