By Tricia Mallett, AEM Director of Event Services & Technology


It’s always a debate – what really gets attendees to come to trade shows?

Is it new technologies? New products and solutions? An interesting and informative education program? Face time with leading industry experts? Networking opportunities? I think it’s safe to say it’s a little of everything.

In preparation for next March, AEM’s World of Asphalt management team is developing an offer to prospective attendees on What's New at World of Asphalt 2018. To fully develop this offer, the team needs to hear from you, the show exhibitors. Efforts are under way to collect information on what is being featured in your booths and on the show floor that would help persuade prospective attendees to visit World of Asphalt. The team then plans to feature this information – for free – in upcoming show communications and public relations materials.

To ensure you obtain the highest return on investment from your time and money spent on your booth, it's crucial to think and act strategically about how your company is going to be the one everyone is excited about when they are walking the show floor.

In short, AEM wants to help you gain visibility and have a successful show. Here are some examples of what information you can share…

  • New product launches (within the last two years)
  • Celebrity appearances
  • Free in-booth education
  • In-booth demos
  • Promotions/specials
  • Open receptions

World of Asphalt and co-located AGG1 Aggregates Academy & Expo is in Houston, March 6-8, 2018. More than 350 of the industry's leading manufacturers and service providers in the aggregate, asphalt, pavement maintenance, and traffic safety industry sectors come together at World of Asphalt to showcase their latest products and technologies.

NAPA’s People, Plants & Paving Conference covers asphalt-related industry innovations and best practices over five tracks: People, Plants, Paving, Pavement Preservation and Environmental Health & Safety (EH&S). Get registered!

World of Asphalt was recognized as a ‘Fastest 50’ trade show for demonstrating the greatest percentage of growth show-to-show. World of Asphalt 2016 won for record gains in both attendance and exhibit space.

Contact the World of Asphalt management team at 1-800-867-6060 or email to share information regarding your in-booth activities. 

 Subscribe to the AEM Industry Advisor for more news on the World of Asphalt show.