"Every penny has to be maximized, every square inch of the field has to be optimized," in order for American agriculture to remain dominant on the global market, says Eric Lescourret from AGCO Corporation. With the growing suite of precision agriculture tools to make that happen, he discusses how equipment manufacturers can tailor these solutions to their customers' needs, and the mandate that the country faces to provide the broadband infrastructure needed to compete. Plus, AEM Vice President of Ag Services Curt Blades discusses the association's role in supporting such efforts.

Learn more about the growing need for rural broadband.