AEM’s CE Sector Board met in Indianapolis on Aug. 6 to review a full agenda focused on international expositions, furthering our digital strategy and digital adoption for job site efficiency.

“In the CE Sector Board meeting the themes were implicitly about change and the future,” said CE Sector Board Chair and Trimble President and CEO Steve Berglund.

Following is an overview of the agenda and discussion:

  • International Exhibitions and Strategy – Senior Vice President of Exhibitions & Events Megan Tanel and Director of International Exhibitions & Events Fred Vieira provided a history of AEM’s involvement in international exhibitions and trade shows, dating back to 1990. They focused on the current and future structure of CONEXPO Latin America and reinforced the commitment to finding opportunities, through this show, to continue to offer value to member companies in the Hispano-American markets.
  • Digital Strategy/CONEXPO Connect – Marketing & Communications Vice President Nicole Hallada and Digital Media Director Jennifer Richter shared the current state of the CONEXPO Connect digital platform. They introduced Brad Swain from Next Step who provided a review of his independent, third-party research into user engagements on the platform along with recommendations for modifications. Further research will be conducted so we can continue to strengthen the platform’s marketplace positioning and to improve user engagement.
  • Topical Issue:  Job Site Efficiency – Senior Director of Utility John Somers and Director of Construction Sara Fueling provided an overview of some primary reasons for inefficiencies that can cause downtime on the job site. They focused on the impact accidents have on job sites and introduced Matt Gray from Graycor, Inc. who reviewed how accidents cause project-wide shut down, pending OSHA, insurance and potential criminal investigations. He reinforced the importance of adapting a culture of safety and shared case studies and examples of how that can be done.
  • IMA Fly-In – Senior Vice President, Government & Industry Relations Kip Eideberg encouraged the board to participate in the upcoming IMA Fly-In September 18-20 in Washington DC.
  • CONEXPO-CON/AGG – Vice President Exhibitions & Event Services/CONEXPO-CON/AGG Show Director Dana Wuesthoff updated the board on CONEXPO-CON/AGG and reported on exhibition space sales and event operations.
  • Consent Agenda – The Board also approved a consent agenda of service-area reports.

Ag and CE Sector Joint Session

During a joint session of the Ag and CE Sector Boards, the following topics were discussed:

  • Technology and Digital Leadership – Darryl Matthews from Trimble and Senior Director of Ag Services Anita Sennett outlined the status and next steps of the seven priority issues identified by the Ag Sector Technology Leadership Group. John Somers and Sara Feuling provided an update from the Construction Digitization Task Force and discussed how they can drive more information sharing, contractor research on efficiencies and benchmarking, and driving adoption among equipment end users.
  • Digital Preparedness Study – Director of Education Programs Brooke Konopacki introduced the new AEM/McKinsey & Company partnership and study and encouraged participation from the board. The AQ20 Survey will provide assessment and benchmarking of a company’s readiness to take on advanced analytics and machine learning. AEM members interested in participating in the study should contact Brooke.
  • Statistics – Vice President of Business Intelligence Larry Buzecky presented an overview of the AEM Statistics Data Quality Task Group and offered a recommendation for using telematics for statistics audit purposes when involving questions of location for first substantial use. The Sector Boards approved a proposal where a company with questioned data that has telematics data available and permission to use must confirm that location telematics data has been checked.
  • Technical & Safety Services and Regulatory – Senior Vice President of Ag Curt Blades discussed the AEM Tech & Safety programs and reviewed the succession plans and future staffing of the group. Senior Director of Regulatory Affairs and Ag Policy Nick Tindall provided an overview of the Demo Day program and future strategy for expansion. Sara Feuling also shared insights into expanding Demo Day to include construction equipment.
  • Annual Conference 2019 Mentor Program – Director of Education Programs Helen Horner introduced the new Annual Conference mentor and scholarship program designed to grow opportunities in all demographics, including gender, race/ethnicity and age.  She encouraged board leaders to participate by serving as mentors for member leaders who have not previously participate in the Annual Conference.
  • Policy and Political Update – Kip Eideberg provided a broad overview of the efforts underway to advance AEM’s federal policy priorities. He also talked about the current political landscape and highlighted AEM’s work in support of the United States-Mexico Canada Agreement (USMCA).

The next meeting of the AEM Board and Sector Boards will be held in conjunction with the AEM Annual Conference, Nov. 18-20 at JW Marriott Marco Island Beach Resort, Marco Island, Florida.

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